Swiggy launches Pyng, a new AI-driven app designed to connect users with a wide range of professionals, including health and wellness specialists, astrologers, event planners, and skill development trainers.
With this launch, Swiggy steps into the expanding professional services space. Currently, Pyng is exclusively available to users in Bengaluru.
“As our lives become increasingly fast-paced, the demand for professional assistance — from tax planners and counselors to yoga trainers — is growing across both personal and professional spheres. With Pyng, we’re offering a reliable, spam-free platform where users can connect with trusted experts,” said Nandan Reddy, Co-founder and Head of Innovation at Swiggy.
In 2024, Swiggy launched a dedicated seller app for its new platform, Pyng. The concept was initially tested under ‘Yello,’ which has since been rebranded as Pyng.
The new app is being introduced as a standalone application, aligning with Swiggy’s broader strategy of offering distinct apps for its various services, allowing for more focused user experiences and service delivery.
In January, Swiggy also rolled out a dedicated app for Instamart, its fast-growing grocery delivery service, reinforcing its shift toward building standalone apps for specific verticals.
Swiggy’s newly launched app shares similarities with Urban Company, a well-known platform for booking home services like plumbing and electrical repairs. However, Pyng sets itself apart by focusing on white-collar professionals, including financial advisors, wellness coaches, astrologers, and skill development experts.
Interestingly, Prosus, a major investor in Swiggy, also holds a stake in Urban Company, highlighting its broader interests in the services marketplace. Meanwhile, Flipkart, owned by Walmart, maintains a limited presence in the home services sector, indicating growing competition in this space.
With the launch of Pyng, Swiggy expands beyond food and grocery delivery into the professional services space, aiming to simplify how users discover and connect with trusted experts. This move marks a strategic step in diversifying its offerings through focused, standalone apps.
