Indonesian research technology startup Populix has secured $4.3 million in the first close of its Series B funding round, marking a significant step in its mission to modernize market research across Southeast Asia.
The funding round was led by MSW V Asia Fund X, with continued support from existing investors Intudo Ventures, Altos Ventures, and Acrew Capital. The fresh capital will primarily be used to strengthen Populix’s AI capabilities, focusing on automating research workflows and accelerating data collection.
“This funding encourages us to continue reinforcing our business fundamentals by developing services and leveraging technology to innovate in the future,” said Timothy Astandu, co-founder and CEO of Populix.
“By closing the decision lag between insight and action, Populix fuses the depth of traditional research with the immediacy of synthetic data and agentic AI – delivering strategic advantages with unprecedented speed, accuracy and actionability,” said Jeffrey Seah, founder and general partner of MSW Ventures.
“In addition, Populix also aspires to expand its market to South-east Asia based on strong demand from current clients,” said Astandu.
As part of this initiative, the startup is developing AI-powered models designed to streamline the end-to-end research process. This includes the creation of synthetic respondents, which will enable faster and more scalable data gathering.
Populix has experienced significant growth, doubling its project volume compared to last year — with 65% of those projects coming from returning clients, highlighting strong customer retention and trust.
In 2023, Populix expanded its research portfolio by launching Policy & Society Research, a division dedicated to analyzing public sentiment and societal trends.
The company also unveiled NeXa, an AI-based research assistant that empowers users to build surveys, identify relevant respondent groups, and generate insights through intelligent data analysis.
With this new round of funding, the startup aims to scale its research solutions across Southeast Asia, enhancing its platform to meet the growing demand for fast, reliable, and AI-driven market intelligence.
