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Automovill bags Rs 2.15 Cr in pre-Series A round

Automovill, a full-stack mobility solution provider, has secured Rs 2.15 crore in a pre-Series A round led by Inflection Point Ventures. 

Following a hybrid and flexible business model, Automovill claims to have the third-largest presence in India, with more than 0.15 million customers. The startup has improved its technology solutions to enhance and organize the auto after-service and maintenance industry.

Mridu Mahendra Das, Co-Founder & CEO of Automovill, says, “The team has quickly picked up our business model and presented a very comprehensive analysis and data collection for Automovill. It reflected the perfect impression of Automovill. Everything was done in no time and hence the overwhelming response from the investors in IPV.”

The startup will expand the scope of its current capital expenditures with the funds. Additionally, it will strategically channel and smoothen operations and expand its marketing scope. It will also continue researching ways to address the difficulties associated with car servicing by introducing a convenient, available, and affordable solution via a technological platform, helping develop orders and generating both direct and indirect employment within the ecosystem. 

Since its launch in 2015, Automovill has expanded to 20 Indian cities and serves retail customers as well as pan-India clients from used car sellers, ride-hailing services, and auto insurance companies through its network of more than 200 workshops.

Mitesh Shah, Co-Founder of Inflection Point Ventures, says, “India is one of the largest automobile markets in the world. We have almost all the auto brands, from affordable to luxury cars, being sold in India. However, the post-sales and service journey is quite broken at multiple stages. Maintaining cars by using dealers’ service centres is an extravaganza while customers don’t feel safe leaving their cars with the local garage as it can lead to more problems than solutions. Automovill is tapping into this market which is highly expensive on one end and totally unorganized on the other. Our interest in the company comes from the fact that it is a hugely untapped market with only a few organized players, and we are confident that with the disruptive and tech-enabled strategy of Automovill, we will see them growing faster than its peers at pan India level.”

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