Hospitality technology platform Oyo announced a long-term strategic partnership with travel group Adventure Women India that encourages women to be active and adventurous.
“As part of the engagement, members of the group will be offered multiple benefits along with the convenience to choose from the network of safe, clean, and affordable accommodations,” OYO stated.
Adventure Women India partners with companies in the travel sector, such as tour operators and hotels, and allows its members to select their travel providers from a range of reliable and secure vendors.
“The partnership with OYO will help them identify and book hotels that best suit their preferences in terms of budget and location,” OYO said.
About 1.5 lakh women, primarily between the ages of 25 and45, are collectively active members of Adventure Women India.
Its volunteers assist members through a network of 21 local city chapters in India and two international chapters in Bhutan and Mauritius.
“Women travelling solo has been a trend across the world for years, and we want to support this by doing our bit as more and more women in India choose to travel solo. We are excited to partner with Adventure Women India and support them in their inspiring mission,” OYO Chief Growth Officer Kavikrut said.
Adventure Women India co-founder Minal Mathur said, “Our community provides a secure ecosystem of peers, influencers, and experts for its members to engage freely, allowing them to interact without fear of being judged. We are excited at this new beginning with OYO, which will go a long way towards meeting the diverse requirements of our members.”
According to the OYO Travelopedia Report2022, most consumers prefer to travel alone this year as part of their bucket list for 2022.
The idea of women travelling alone has gained popularity during the last decade. According to research by the Ministry of Statistics and Programme Implementation, more than half of all single-member overnight domestic trips made in India between 2014 and 2015 were made by female travellers.
Before the pandemic-related restrictions on the hospitality sector had an impact, OYO’s booking data likewise revealed a similar trend. According to the statement, the number of reservations made by women increased by 63% in 2019 over 2018.