Parva, an adtech platform, has teamed up with domestic publishers, including Times Internet, Sakal Media, and others, to develop a scaled-up media buying solution for its customers.
Parva is a technology platform that enables media buyers to reach out to their clients in a trusted, premium and brand-safe environment. In addition, Parva enables advertisers to reach their customers at scale while achieving improved business outcomes for them, using a tried-and-true adtech stack.
Parva aims to bring together India’s top publishers to expand their reach while also providing media buyers with quality inventory that is 100% viewable and brand safe. In addition, it aims to give media buyers a consistent and integrated experience across numerous platforms and touchpoints.
Raghu Seelamsetty, the founder of Parva, said, “The explosive growth of digital media has created amazing opportunities for digital media buyers and sellers alike. We see a need for a scaled-up adtech service that delivers real measurable results for our customers while leveraging a transparent business relationship with our publisher partners.”
Puneet Gupt, chief operating officer of Times Internet, said, “Parva is an exciting new partnership for TIL. Parva creates new opportunities for advertisers to reach some of the most premium audiences in an environment they trust across a curated list of premium publishers. Parva enables top-tier publishers, like us, to create additional direct sources of revenue while continuing to exceed our customers’ marketing objectives.”