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Flipkart buys ANS Commerce to scale up e-commerce system

E-commerce giant Flipkart announced the acquisition of ANS Commerce, a full-stack e-commerce enabler that helps brands sell online. Flipkart is continuing its efforts to strengthen the Indian e-commerce ecosystem by investing in the skills of technological enablers that will fulfil the needs of the country’s rapidly increasing and evolving digital retail market. 

Following the acquisition, ANS will continue to function as a separate company under its existing leadership team.

“Our efforts focus on ensuring that businesses, including MSMEs and smaller brands, can leverage the opportunities that e-commerce offers, to provide greater value and deeper experiences for Indian customers who are rapidly adopting digital commerce,” said Ravi Iyer, Senior Vice President and Head of Corporate Development at Flipkart.

Iyer added, “Our association with ANS Commerce started last year when they were part of Flipkart’s tech startup accelerator program, Flipkart Leap, and we are pleased to welcome the team to the Flipkart Group.”

Vibhor, Amit, Nakul, and Sushant, Co-founders of ANS Commerce, in a joint statement, said, “We are pleased to now be associated with the Flipkart Group, as we continue our efforts to help brands leverage the power of technology to reach customers and deliver further value.”

Subject to customary closing conditions, the Flipkart and ANS deal is expected to close in the second half of 2022.

“We’re excited to bring new SaaS services via ANS Commerce, to help Indian brands on their D2C journey and look forward to launching new industry-leading SaaS services to businesses adopting digitization,” said Anand Lakshminarayanan, Senior Vice President, Shopping Experiences and Commerce Cloud, Flipkart.

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