Smylo, a direct-to-consumer (D2C) cat food startup, is reportedly in advanced discussions to raise approximately Rs 30 crore ($3.2 million) through a mix of equity and debt financing.
The proposed funding round is expected to bring a new venture capital investor into the company, while existing investor DSG Consumer Partners is also evaluating additional participation. Although the precise split between equity and debt remains undisclosed, sources suggest that equity will account for the larger share of the proposed investment.
Smylo intends to deploy the fresh capital towards launching new products, strengthening its research and development (R&D) capabilities, and setting up an in-house manufacturing facility. These investments are expected to support the company’s product development and manufacturing capabilities as it looks to expand its presence in India’s growing pet food market.
Founded in 2024 by former Titan Capital executives Abhishek Agrawal and Kartikeya Gupta, Smylo manufactures cat food products that it describes as preservative-free, protein-rich, and made using fresh meat. Its product portfolio includes wet food, dry food, and broths designed for both kittens and adult cats.
The startup distributes its products through multiple channels, including its direct-to-consumer website, e-commerce marketplaces, and quick commerce platforms such as Blinkit and Zepto. This multi-channel distribution strategy enables the company to reach pet owners across different purchasing platforms.
The founders previously disclosed that Smylo was generating average monthly sales of Rs 50–55 lakh. At the time, around 80% of its revenue came from its website and e-commerce channels, while quick commerce platforms contributed the remaining share.
Before appearing on Shark Tank India in early 2026, Smylo had also secured smaller funding rounds. However, the founders did not disclose the cumulative amount raised through these investments.
The proposed fundraise comes amid growing investor interest in India’s pet care industry, with startups across pet food, supplies, and healthcare attracting capital to strengthen their operations, develop new products, and expand distribution networks.
For instance, in September, direct-to-consumer pet food company Lickicious raised Rs 19 crore through an equity and debt funding round led by Prath Ventures. The company planned to utilise the proceeds to expand its manufacturing operations, strengthen R&D capabilities, and broaden its product portfolio and distribution channels.
Similarly, in February, pet care marketplace Supertails raised $30 million in a Series C funding round. The company planned to deploy the investment towards expanding its veterinary clinic network and strengthening its quick commerce infrastructure.
Overall, rising pet ownership and increasing consumer expenditure on animal nutrition, food, and healthcare continue to support the growth of India’s pet care market. Consequently, the sector is attracting greater investor attention, creating opportunities for emerging brands to scale their businesses and strengthen their market presence.
