Pet food and nutrition company Lickicious has secured Rs 19 crore in growth funding through a combination of equity investment and institutional debt as it prepares to accelerate its expansion and target Rs 100 crore in annual revenue.
The funding round received institutional support from Prath Ventures. Additionally, the startup counts the founders of Atomberg and several senior industry executives among its early investors.
Established in 2024 by Shashwat Sahai and Chandan Jha, Lickicious operates under Nuvexo Wellness Pvt Ltd and offers a range of food and nutrition products designed for dogs and cats.
The company will primarily use the newly raised capital to enhance its capacity, strengthen organizational capabilities, and expand its product categories. As part of its growth strategy, Lickicious is setting up a 60,000 sq. ft. manufacturing and distribution facility to increase production output, improve supply consistency, and maintain tighter quality control.
In addition, Lickicious plans to strengthen key business functions, including research and development, manufacturing, quality assurance, supply chain management, branding, and commercial operations.
Furthermore, the company aims to broaden its product portfolio across multiple categories, formats, and pet species while expanding its reach through additional sales channels. Consequently, the startup is moving beyond its current digital-first approach toward a more comprehensive omnichannel pet nutrition model.
Lickicious has set an ambitious target of achieving Rs 100 crore in annual revenue and aims to establish itself among India’s top three pet food companies over the next ten years.
“Our next phase is about building better products, stronger manufacturing, and a stronger brand,” said Shashwat Sahai, Co-founder of Nuvexo Wellness.
Commenting on the investment, Harmanpreet Singh, Managing Partner at Prath Ventures, noted that product quality and consumer trust are increasingly shaping India’s pet food sector. He added that Lickicious is making strategic investments in manufacturing capabilities, product innovation, category development, and channel expansion to fuel its future growth plans.
Meanwhile, the company has built its offerings around principles such as palatability, transparent nutrition, and quality standards. Through these products, Lickicious aims to address the evolving needs of pet owners seeking nutrition-focused food options for their dogs and cats.
