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Unacademy opens experience stores to help students and parents

Unacademy, an edtech company, has opened a physical store to help students learn more about the platform’s offerings. Counsellors will be on hand in the Unacademy Store, and students will be able to purchase subscriptions after that counselling and browsing the content offerings.

“We have received tremendous feedback on our products and services and recognise that a physical experiential touchpoint will benefit them in the long term by fostering trust and confidence,” said Gaurav Munjal, co-founder & CEO, Unacademy Group, in a statement.

Unacademy is now planning to open four stores that will serve as an experience zone for students and parents to learn about the company’s offerings and subscription models. The stores will focus on new users interested in enrolling in Unacademy courses. Existing Unacademy students can also visit these locations to meet their teachers.

These efforts to get more students to come at a time when, after two years of the pandemic, edtech platforms aimed at schools and students for both online and offline courses have grown in popularity.

“We believe online education is the future. However, we think people need awareness on why online will work. It is not so much about hybrid learning but more about an omnichannel presence. We have no plans of entering a hybrid-learning model yet,” said Munjal.

“The idea of having top educators host sessions at these stores is to ensure that learners also do get a connect. Usually, sessions from some of these top educators on Unacademy is attended by 10,000 students,” added Munjal. 

In New Delhi, Unacademy has already opened its first experience store. Over the following six weeks, it expects to launch three new stores in Kota, Jaipur, and Lucknow.

Unacademy has announced the launch of subscription-based learning programmes with industry experts.

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