Homegrown toy startup Gubbachhi has secured an undisclosed pre-seed investment from the D2C Insider Super Angels Fund, signaling a promising beginning for the emerging Indian brand.
With the fresh infusion of capital, the company will be able to boost its operations, broaden its toy portfolio, and build a wider parent community that values locally inspired, high-quality educational play products.
Founded in 2023 by Abhijith and Pallavi Shetty, Gubbachhi specializes in designing and producing culturally rooted, India-themed educational toys intended to fuel children’s imagination and curiosity.
The brand’s offerings span puzzles, soft toys, and pretend play sets—all created to celebrate Indian art, storytelling, and values. Gubbachhi currently sells through its own online store, selected e-commerce platforms, and a limited number of offline retail partners.
The investment originates from the D2C Insider Super Angels Fund, an operator-led funding vehicle that backs early-stage consumer brands. The fund includes support from noted entrepreneurs such as Anupam Mittal (Shaadi.com), Kunal Bahl and Rohit Bansal (Titan Capital), and Hitesh Dhingra and Bhisham Bhateja (The Man Company).
With this capital infusion, Gubbachhi plans to roll out new product lines, strengthen its digital presence, and capture growing demand for culturally rich, made-in-India learning toys.
Co-founder Pallavi Shetty said, “Our goal is to bring Indian culture, language, and stories to life through play—creating toys that children love and parents trust.”
Amidst the rapid rise of India’s toy sector, Gubbachhi is emerging as a homegrown contender in a market that has long been dominated by global brands.
