SaffronStays has introduced Nivāsa, a new category of premium family apartments, marking the brand’s strategic move into urban hospitality. Tailored for guests who prefer city-based stays with a homelike atmosphere, Nivāsa brings a warm, residential touch to modern urban travel.
The brand has already launched in key locations, including Bangalore, Mussoorie, and Vrindavan, with more destinations in the pipeline.
Devendra Parulekar, the founder of SaffronStays, said, “Nivāsa is our way of bringing the same warmth and character people associate with SaffronStays villas into the heart of India’s busiest cities. This launch is an exciting step into the urban stay space, a curated segment for guests who want more than basic hotels. A comfortable stay in a central neighborhood can make all the difference to how people experience a place, and each house perfectly reflects our approach: thoughtful design, a sense of history, and a connection to the city’s culture. Now, whether guests are foreign travelers, city dwellers, or anyone visiting for business for a few days or months, they’ll find in SaffronStays the same feeling of coming home, no matter the setting.”
Each property carries the brand’s signature focus on design, emotional warmth, and cultural relevance. Moreover, these homes are located in prime neighborhoods that offer quick access to business hubs, heritage attractions, and key conveniences.
The company positions the brand as an ideal choice for NRI families on extended visits, international tourists, travelling professionals, and guests seeking privacy and comfort in centrally located city homes.
This philosophy comes to life uniquely at every Nivāsa address. In Bengaluru, Nivāsa Whitefield caters to urban travellers who want easy airport access while enjoying a spacious 4BHK setting that works well for families or colleagues on both short- and long-term stays.
In Mussoorie, the brand brings mountain charm to city stays with Nivāsa The Crest and Nivāsa The Nook—duplex apartments offering panoramic valley views, perfect for bonfires, barbecues, and evenings close to popular viewpoints like Gun Hill and Lal Tibba.
In Vrindavan, Nivāsa Kridha Niwas and Nivāsa Aaramya Dham place guests near sacred landmarks such as Banke Bihari Mandir and Prem Mandir, offering them a serene and culturally immersive stay. These homes combine spiritual ambience with homely warmth, where temple bells, lively marketplaces, and local delicacies create a richly layered experience.
