The Tamil Nadu Startup and Innovation Mission (StartupTN) announced the launch of “Startup Thamizha,” a Tamil startup reality show aimed at bridging the funding gap and creating awareness about startups across the state.
Despite having the entrepreneurship dream, the youth face obstacles like a lack of knowledge about what it takes to be a successful entrepreneur, mentorship support, and difficulty in raising investment, according to StartupTN, which works under the micro, small, and medium enterprises department and serves as the state government’s nodal agency for startups and innovations.
“Over the last few years, reality shows on Tamil television channels have been a big hit by covering a wide range of audiences and across age groups. They are proving to be stepping stones to success for the common man,” Sivarajah Ramanathan, mission director & CEO of StartupTN, said in a statement.
The primary goal of StartupTN’s “Startup Thamizha” television reality show is to educate startup founders and aspirants by highlighting entrepreneurs pitching their innovations to global investors and successfully raising funds.
“Startup Thamizha will play an essential role in creating awareness of how entrepreneurs and innovators with a novel and scalable product or solution could make a big dream come true, without worrying about their biggest challenges,” Ramanathan added.
Additionally, the program will highlight modern investment opportunities for potential investors unaware of new investment alternatives.