“The potential deal hinges on Nykaa’s market leadership position, cumulative beauty customer base of 42 million, and ability to build on repeat orders and scale, to help turn around the flagging 82°E,” one of the executives said.

Notably, Nykaa and Padukone already share a strategic relationship. The platform appointed the actress as its global brand ambassador in September last year, where she led marquee campaigns such as Pink Friday Sale and Nykaaland. However, both Nykaa and 82°E did not respond to queries regarding the ongoing discussions.

Meanwhile, 82°E is expected to retain a minority stake if the deal materializes. However, the brand has struggled to meet growth expectations. Its premium pricing strategy, with products averaging ₹2,500 for 50-ml jars, coupled with unclear positioning and rising competition from digital-first skincare brands, has weighed on performance. Consequently, the direct-to-consumer venture, launched in late 2022, reported a 30% decline in revenue to ₹14.7 crore in FY25, while losses stood at ₹12.26 crore, according to regulatory filings.

On the other hand, Nykaa continues to aggressively expand its footprint and portfolio. The company competes with players such as Reliance Retail’s Tira, Sephora, and Shoppers’ Stop Beauty. In line with its House of Nykaa strategy, the retailer has strengthened its offerings through acquisitions of brands like Nudge Wellness, Dot & Key, and Earth Rhythm.

Furthermore, the company has delivered strong financial performance. It reported a 156% year-on-year jump in net profit to ₹68 crore for the quarter ended December 31, 2025. At the same time, consolidated revenue rose 27% to ₹2,873 crore, driven by robust demand and improved margins. Additionally, Nykaa expanded its offline presence by adding 11 new stores and entering four new cities during the quarter, taking its total store count to 276.

At an industry level, a joint report by Nykaa and Redseer highlighted that India is the world’s fastest-growing beauty and personal care market. The report projected the sector to reach $34 billion by 2028, up from $20 billion last year. Moreover, e-commerce continues to lead growth within the segment, supported by increased access to global premium brands, rising discretionary spending, and strong demand from tier 2 and tier 3 cities, alongside a younger consumer base.

Nykaa’s potential investment in 82°E signals a strategic push to consolidate its leadership in India’s rapidly expanding beauty market. While the deal could provide 82°E with the scale and distribution it needs to revive growth, it also reinforces Nykaa’s long-term vision of building a diversified and competitive in-house brand ecosystem.

Clean beauty isn’t just a trend, it’s a lifestyle rooted in simplicity, wellness, and getting back to nature. More and more people are swapping out harsh, chemical-heavy products for gentler, natural options, and That is where VedaOils truly shines. Think cold-pressed oils, soothing soap bases, and plant-powered extracts all crafted with purity and sustainability in mind! Whether you are experimenting with your first DIY face mask or running your own skincare line, VedaOils makes it easy to create products that are kind to both skin and the planet.

In a world that is craving cleaner choices, VedaOils is proving that natural can also mean powerful and professional.

Inside VedaOils: From Local Supplier to Global Enabler

What started as a modest operation in India has now turned into a global enabler of clean beauty. VedaOils started with just a few pure essentials: lavender, tea tree, eucalyptus, the kind of oils you turn to for extracting soothing, natural benefits. What began as a small offering has now grown into a full-fledged hub with over 1,000 ingredients for skincare and wellness.

And they are not just selling oils anymore. Their extensive range includes:

• Cold-pressed carrier oils like jojoba and almond
• Raw butters such as shea and cocoa
• Herbal powders, waxes, and soap bases
• Natural clays and exfoliants
• DIY skincare kits and ready-to-use cosmetic bases

Whether you are a weekend DIY enthusiast or running a full-fledged natural beauty brand, VedaOils has the right ingredients to support your vision.

VedaOils ensures smooth international shipping, delivering premium-quality products worldwide. Backed by trusted global quality certifications like ISO, GMP, and USDA Organic, we guarantee purity, safety, and consistency so customers everywhere receive only the best, hassle-free.

Bridging B2B and D2C Needs

One of the things that really sets VedaOils apart is how seamlessly it caters to both small and large-scale needs. Most of us in the clean beauty space know the struggle of sourcing ingredients in flexible quantities. Too often, bulk suppliers ignore the little guys, while hobby shops fall short on quality and range. VedaOils bridges that gap beautifully.

You can start with a 100g pouch to test a formulation or go all-in with a 25kg drum for manufacturing. No complicated minimum orders. No compromises on quality. That is a big deal for indie brands trying to find their footing or small-batch makers experimenting with new recipes.

Its transparent labeling, spill-proof packaging, and easy online ordering make the whole process feel less like a supply run and more like a curated shopping experience.

Supporting the DIY and Handmade Skincare Movement

What makes VedaOils stand out isn’t just its massive product catalog, it’s how it makes its products. Backed by advanced R&D facilities and modern production units, VedaOils ensures that every ingredient is crafted with care, consistency, and science. 

These oils are extracted through traditional techniques like cold press and steam distillation. VedaOils is successful due to its commitment and vision. It also contributes to environment welfare and also is pollution free due to no use of harsh chemicals which damages skin.

Spotlight: Soap Base Segment 

The soap bases are free from sulfates, gentle on the skin, and ready to use straight out of the pack taking the guesswork out of clean, conscious beauty.

Whether you are making face masks, soaps, or scrubs, you can feel good knowing you are working with clean beauty ingredients that are gentle yet effective. If you are just starting a soap-making business or running a cozy home-based skincare brand, VedaOil soap base is like a secret weapon.

Growing Global Footprint

Planning to take your brand global? VedaOils is built to grow with you. From seamless logistics to international shipping and customizable private labeling, they make scaling up feel effortless. With a solid footprint in markets like the US, UK, UAE, and Southeast Asia, VedaOils supports everything from B2B and D2C to white-label solutions making it a trusted partner no matter your business model or stage.

What Makes VedaOils Stand Out?

In the clean beauty world, transparency isn’t just a bonus, it is a must. That is where VedaOils shines. Every product includes clear, honest details so you know exactly what you are using. New to formulating? It’s easy DIY guides and educational blogs help you learn as you go. With low minimum orders and sample kits, testing your ideas feels exciting, not overwhelming. Whether you are a hobbyist or launching your own line, VedaOils is more than a supplier as it can be your partner in creativity.

Industry Outlook: A Booming Market for Natural Ingredients

VedaOils brings clarity and confidence to clean beauty. Each product includes clear instructions and safety info, making it easy to use and trust. New to formulating? The DIY guides, blogs, and tutorials of VedaOils simplify the learning process. With low MOQs and sample packs, you can test ideas without overspending. VedaOils offers more than quality ingredients as it provides the tools, knowledge, and support to help you grow your natural skincare journey with ease.

Final Thoughts

Their success lies not in hype, but in heart. They’ve built trust through consistency, supported innovation with quality, and opened doors for creators who want to do better for their skin, their customers, and the planet. So whether you are a hobbyist testing your first shea butter balm or a beauty brand, you can always seek their help and expertise to grow your brand worldwide! 

To complement the white base, the design incorporates vibrant color stripes. These stripes are visually appealing and signify the brand’s dedication to addressing multiple skin and hair problems. Each vibrant color on the packaging represents different active ingredients used in the formulations. In today’s health-conscious world, this will help customers transparently understand the benefits of the products.

Deepak Jain, CEO and Founder of Lass Natural, comments, “Our new packaging is a true reflection of our brand’s ethos – simple, pure, and sustainable. We have always believed in the power of nature and the importance of transparency. Therefore, redesigning our packaging makes our products more attractive and informative, helping our customers make better choices for their skin and hair.”

Lastly, Lass Naturals understands that the first impression matters. Therefore, the new packaging design not only immediately connects with the customers but is also fully recyclable, and this change ensures that the brand’s product stands out in the market, reflecting the quality and care they put into every formulation. 

About Lass Naturals

Lass Natural is the ultimate destination for complete skin, body, and hair care. With over 15 years of expertise in manufacturing, the brand is dedicated to providing the best solutions for all skincare and haircare needs, whether it is acne, dry skin, hair loss, or other concerns. Lass Natural’s comprehensive range of products is designed to address specific needs and deliver visible results.

Since its inception in 2022, Lèvere Clinic has been a beacon of excellence in aesthetic care. The clinic’s name, ‘Lèvere’, derived from the French word for ‘The Glass’, symbolises its commitment to clarity and openness in every aspect of its service. With the highest quality machines and techniques that work on maximising results, Dr Tushar Vishnoi and his team are determined to provide clients with a complete understanding of their methods, ensuring that each individual’s journey towards self-acceptance is illuminated every step of the way.

Levere Clinic stands out in India by offering a range of internationally renowned and exclusive machines for beauty and wellness. Among these, the Morpheus8 is a top choice for global celebrities, known for its advanced skin treatments. For laser hair removal, the Gentle Yag Pro-U surpasses the gold standard, ensuring superior results. The Lasermatch machine provides permanent hair reduction, while the Purisma plasma skin therapy rejuvenates the skin with cutting-edge technology.

Levere Clinic also features the Mesoestic age element for anti-aging treatments, the Ultraformer MPT for non-surgical lifting, and the Hydrafacial Elite for comprehensive skin care. Additionally, the StarWalker MaQX from Fotona offers advanced laser treatments. These exclusive, FDA-approved machines guarantee a luxurious and safe experience, helping clients enhance their natural beauty and boost their confidence.

In the realm of hair treatments, Lèvere provides solutions such as hair transplants, anti-dandruff treatments, hair mesotherapy, and hair PRP, ensuring that one’s locks receive the care they deserve. Their skin treatments portfolio is equally diverse, encompassing Hydra facial, skin booster, micro needling derma pen 4 treatment, pigmentation and melasma treatments, skin rejuvenating therapies, skin tag and wart removal, dark circles and anti-ageing treatments, as well as skin tightening and lifting procedures.

For those seeking lip treatments, Lèvere Clinic offers lip fillers, lip tints, lip boosters and hydrafacial lip perk treatments. Additionally, they cater to eyebrow perfection through microblading. When it comes to dental care, Lèvere Clinic covers a spectrum of services, including aligners, veneers, dental implants, teeth whitening, and scaling & polishing, ensuring that one’s smile radiates with confidence.

Talking about the launch of Lèvere Clinic in Delhi, Dr. Tushar Vishnoi says, “We are incredibly excited to bring Lèvere Clinic to Delhi. This launch is significant to me as it allows us to connect with and serve the vibrant community of our nation’s capital. At Lèvere, our focus has always been on transparency, innovation, and scientifically-backed techniques, all designed to help individuals embrace their natural beauty with confidence. Our new Delhi clinic will provide personalised care, ensuring that each client feels valued and supported on their wellness journey. I am looking forward to seeing the positive impact we can make together in Delhi.”

With already existing facilities in Moradabad, Mumbai and now Delhi, Dr. Tushar Vishnoi plans to expand the clinic rapidly in major cities across India like Bangalore, Ludhiana and Pune.

About the founder

Dr. Tushar Vishnoi is a dedicated professional and an entrepreneur who strives for excellence in every endeavour he undertakes. He excels in multiple roles, serving as an entrepreneur, aesthetician, and style icon. Dr. Tushar is on a mission to revolutionise the beauty and aesthetics industry by establishing numerous Lèvere Clinics in major cities and smaller urban centres. 

As an entrepreneur, Dr. Tushar Vishnoi founded Lèvere Clinics to address the noticeable void in the aesthetics industry. His vision is to create an all-inclusive brand accessible to people of all ages and genders, making beauty and wellness services more comprehensive.

For more information, please visit https://www.levereclinic.com/

The new range of unique serums, curated for Indian skin types, aims to bridge the gap by providing high-quality, safe, and effective skincare products. These serums brighten skin, reduce dark circles, and eliminate spots and dullness, ensuring accessible, sustainable skincare. Featuring ultra-hydrating, vitamin C, and anti-aging formulas, they provide a radiant glow, youthful skin, and acne prevention. With #SkinScienceRedefined, the brand focuses on hydration, brightening, moisturizing, and correcting skin concerns, all at budget-friendly prices. 

Mihir Jain, the Sales & Marketing Director of Insight Cosmetics, says, “We are excited to take the next step of our journey by expanding into the skincare market. Through the new line of high-quality, toxin-free serums designed for Indian skin types, we aim to bridge the gap between affordability and quality.”

The brand has already revolutionized itself in cosmetics with over 350 SKUs, including nail polish, lipsticks, mascaras, eyeliners, eyeshadows, foundations, concealers, lip gloss and makeup brushes. With the brand launching itself in the skincare segment, Insight Cosmetics is set to reinforce its position as a leader in the clean beauty movement. 

About Insight Cosmetics

Established in 2012, Insight Cosmetics has become a revolutionary brand with over 350 SKUs, including nail polish, lipstick, mascara, eyeliners, eyeshadows, foundations, concealers, lip gloss and makeup brushes. The brand believes in investing in the next generation of cosmetics.

The company attributes this success to the development of brands offering specialized products tailored for Indian skin and weather conditions. It underscores product differentiation in categories like face serums, hydrating sunscreens, sunscreen sticks, and acne patches. During the last fiscal year, the company sold over 1 crore units.

In the active ingredients skincare segment, The Derma Co competes with brands like Minimalist, backed by Peak XV Partners, and Plum, backed by A91 Partners, as well as global brands such as The Ordinary and Cetaphil.

During its earnings presentation for the October-December quarter, Honasa announced that The Derma Co had achieved profitability at the operating level for the first nine months of fiscal 2024.

Honasa Consumer manages seven brands, including Mamaearth, The Derma Co, Bblunt, Ayuga, Aqualogica, Dr Sheth’s, and the recently introduced color cosmetics brand Staze.

In August of the previous year, the company’s hydration-based skincare brand, Aqualogica, surpassed an annual revenue run rate (ARR) of Rs 150 crore.

“Our success is an output of in-depth consumer study of the evolving consumer demands and being able to innovate swiftly to deliver differentiated propositions to our consumers. This focus on excellence has helped us set new benchmarks across the active ingredient-based skincare segment,” said Varun Alagh, cofounder, chairman and chief executive of Honasa Consumer Limited. 

The company reported a remarkable 265% growth in its consolidated net profit to Rs 26 crore for the quarter ended December, compared to Rs 7.1 crore a year ago. Revenue from operations in the third quarter increased by 28% year-on-year (YoY) to Rs 488 crore, compared with Rs 382 crore in the same quarter of last year.

This latest investment increases Cureskin’s total funding to $26 million, furthering its goal of expanding access to quality dermatological care across the country. In 2022, JSW Ventures had invested $5 million in the startup.

Through its mobile app, Cureskin has treated over 15 lakh customers, with 80 per cent of them hailing from small towns. Guna Kakulapati, co-founder and CEO of the startup, highlighted that various conditions like acne, hyper-pigmentation, post-acne issues, and hair loss have been addressed.

Cureskin operates as an AI-driven dermatology platform, offering clinically validated solutions for skin and hair health.

Healthquad functions as a venture capital fund specializing in digital health, whereas JSW Ventures serves as an early-stage institutional venture capital fund supported by the family office of the JSW Group.

Guna Kakulapati, CEO and Co-founder of Cureskin said, “These funds will help further enhance our AI capabilities, accelerate our growth and expand solution offerings. We aim to provide optimal skin and hair health to millions of individuals across the country.”

The funding was spearheaded by Panthera Growth Partners, a Singapore-based investment firm, with continued support from existing investors Matrix Partners India and Kae Capital. 

Founded in 2021 by Romita Mazumdar, formerly of Mumbai’s A91 Partners, Foxtale Consumer had previously raised $4 million in 2022 from Matrix Partners and Kae Capital.

Panthera Growth Partners has a history of supporting Indian consumer startups like BigBasket, Pepperfry, and Zivame. Meanwhile, Matrix Partners has invested in direct-to-consumer (D2C) startups such as The Whole Truth, Damensch, and Country Delight. Kae Capital, another investor in Foxtale Consumer, has backed startups like Healthkart.

In its first full operational year of 2022-23, Foxtale Consumer reported operating revenue of Rs 14 crore and a net loss of Rs 18 crore. The company strategically invested in branding and marketing efforts, as indicated by regulatory filings from Tofler. 

In the skincare segment, which encompasses products like moisturizers, serums, sunscreen lotions, creams, and gels, Foxtale Consumer faces competition from brands like Peak XV Partners, Unilever Ventures-backed Minimalist, Vertex Ventures-backed Pilgrim, Nykaa’s Dot & Key, A91 Partners-backed Plum, and Honasa Consumer’s Mamaearth and The Derma Co.

A study conducted by Redseer Strategy Consultants and Peak XV Partners projects that India’s beauty and personal care market will experience significant growth, with an anticipated compounded annual growth rate of 10% from 2022 to 2027. This expansion is expected to propel the market to a size of $30 billion.

Foxtale Consumer’s recent funding round aligns with a broader trend where risk capital investors are shifting focus toward consumer brands over technology companies. This shift is driven by the relatively high valuations commanded by technology startups in the current investment landscape.

Foxtale Consumer’s recent funding round, securing about $14 million in fresh equity, is part of a broader trend among consumer brands. This includes Mokobara, a luggage maker that raised $12 million in February led by Peak XV Partners, Nat Habit, a beauty and wellness brand that received a $10 million infusion in December 2023 led by Bertelsmann India Investments, and Pilgrim, a personal care brand that secured $20 million in funding in September of the previous year, led by Vertex Ventures.

The partnership with Kristina Bykova marks a significant step in The Love Co.’s journey to adapt to the Russian consumer’s preferences. The brand’s commitment to providing customized and natural ingredients skincare solutions is evident through this collaboration. Through the integration of Kristina Bykova’s expertise with The Love Co.’s innovative approach, the brand is on the verge of transforming Russian beauty standards with its unique product line that tackles dryness and irritation while avoiding sulfates and other dehydrating ingredients.

Known for its luxurious fragrance of shower gels, lotions, and treatment-based & skin type of body care products enriched with salicylic acid, niacinamide, hyaluronic acid, and more. These products are designed to address various skin concerns like keratosis pilaris, back acne, skin itchiness, skin sensitivity, dry skin, and pigmentation, offering the Russian market a comprehensive beauty experience.

Recognizing the growing demand for its products in Russia, The Love Co. is expanding its offerings to include specialized hair treatments and a new range of facial skincare products. This expansion includes face cleansers, eye creams, and serums, highlighting ingredients like niacinamide, tea tree, Japanese cherry blossom, oud, vanilla, lavender, mint, aloe vera, salicylic acid, and hyaluronic acid. The move is aligned with the rising popularity of Vitamin C products in Russia, showcasing The Love Co.’s commitment to meeting diverse consumer needs.

Hemang Jain, the Director of The Love Co., expresses excitement about introducing their esteemed beauty and wellness products to the dynamic Russian market. His vision emphasizes the brand’s dedication to high-quality products tailored to customer preferences, driving their success in Russia.

The Love Co.’s products are accessible through leading Russian e-commerce platforms like Wildberries and OZON. Additionally, the brand is set to establish its retail chain in major cities, enhancing its presence both online and in physical stores.

About The Love Co.

Love Co is a leading beauty and self-care brand that is known for offering its unique skincare products to its customers. The brand offers a special range of bath, body, and skincare essentials through which people can experience pampering with nature’s touch and modern luxury.

Existing investors, including Eight Roads Ventures and South Korea-based Paramark Ventures, also took part in this round.

The company will use the funds to expand its geographic footprint and scale its experience centres in the country. 

Established in 2018 by orthodontists Arpi Mehta Shah, Pravin Shetty, Manjul Jain, and Anirudh Kal, MakeO is a digital-first clinical cosmetic makeover platform. It provides customers with access to dental, skin, and hair treatment solutions. 

In May 2022, the company had secured a previous funding round of $40 million.

Initially, MakeO offered the orthodontist-supervised dental aligner Toothsi. Over time, it expanded its services to include at-home laser hair removal treatment known as Skinnsi, among other offerings.

In 2022, the company rebranded itself under the umbrella brand ‘MakeO,’ becoming a comprehensive clinical-grade solutions provider for skin, smile, and hair makeovers. It brought Toothsi and Skinnsi under this umbrella as sub-brands.

Notably, Toothsi has gained celebrity endorsements from cricketer Virat Kohli and actress Anushka Sharma.

“Our mission is to ensure that clinical-grade makeovers are more accessible, affordable and convenient to every Indian. The capital will enable us to strengthen our online and offline footprint, offering customers the convenience of accessing our services at their doorstep or through our physical experience centers,” said Dr Arpi Mehta, cofounder and chief executive, MakeO. 

Beyond offering clear aligners, MakeO extends its services to include acne removal, anti-ageing treatments, teeth whitening, and dental hygiene products.

With its clear aligners, MakeO has assisted 100,000 customers, and it has served over 150,000 customers across its diverse portfolio of offerings.

“Their approach is truly unique. The technology platform, coupled with physical and digital expert access at every stage, allows MakeO to offer customised dental and derma solutions to its customers,” said Kacholia. 

MakeO boasts a network of more than 100 in-house orthodontists, dentists, and dermatologists. It operates over 25 flagship experience centers situated in top Indian metros. Additionally, the company has established partnerships with 400 dental clinics to date.