MakeO, a provider of cosmetic solutions, secured $16 million (equivalent to Rs 135 crore) in its latest funding round. The funding was led by 360 ONE (formerly IIFL Wealth) and Ashish Kacholia’s investment office.
Existing investors, including Eight Roads Ventures and South Korea-based Paramark Ventures, also took part in this round.
The company will use the funds to expand its geographic footprint and scale its experience centres in the country.
Established in 2018 by orthodontists Arpi Mehta Shah, Pravin Shetty, Manjul Jain, and Anirudh Kal, MakeO is a digital-first clinical cosmetic makeover platform. It provides customers with access to dental, skin, and hair treatment solutions.
In May 2022, the company had secured a previous funding round of $40 million.
Initially, MakeO offered the orthodontist-supervised dental aligner Toothsi. Over time, it expanded its services to include at-home laser hair removal treatment known as Skinnsi, among other offerings.
In 2022, the company rebranded itself under the umbrella brand ‘MakeO,’ becoming a comprehensive clinical-grade solutions provider for skin, smile, and hair makeovers. It brought Toothsi and Skinnsi under this umbrella as sub-brands.
Notably, Toothsi has gained celebrity endorsements from cricketer Virat Kohli and actress Anushka Sharma.
“Our mission is to ensure that clinical-grade makeovers are more accessible, affordable and convenient to every Indian. The capital will enable us to strengthen our online and offline footprint, offering customers the convenience of accessing our services at their doorstep or through our physical experience centers,” said Dr Arpi Mehta, cofounder and chief executive, MakeO.
Beyond offering clear aligners, MakeO extends its services to include acne removal, anti-ageing treatments, teeth whitening, and dental hygiene products.
With its clear aligners, MakeO has assisted 100,000 customers, and it has served over 150,000 customers across its diverse portfolio of offerings.
“Their approach is truly unique. The technology platform, coupled with physical and digital expert access at every stage, allows MakeO to offer customised dental and derma solutions to its customers,” said Kacholia.
MakeO boasts a network of more than 100 in-house orthodontists, dentists, and dermatologists. It operates over 25 flagship experience centers situated in top Indian metros. Additionally, the company has established partnerships with 400 dental clinics to date.