As part of the #Dildilli6ka campaign, the brand is offering an exclusive promotion on its Indimix range – Bedmi Poori. Along with being a beloved staple of Delhi, this ready-to-cook Bedmi Poori mix is rich in nutrition and 100% natural. It contains no preservatives or artificial colors, making it a health-conscious choice for consumers.

Speaking about the campaign, Shammi Agarwal, the Director of Pansari Group, said, “Our #Dildilli6ka campaign is not only celebrating the rich culinary heritage of Delhi but also the spirit of nourishment that defines the entire monsoon season. Bedmi Poori is not just a cherished dish in Delhi but all over the nation, and we hope that our Indimix range brings joy and convenience to our loyal consumers and enhances family moments with a taste of tradition and a rewarding experience.”

In order to participate, buy the product from Blinkit, Amazony, Flipkart, Zepto, Big Basket, the World of Mart, or any nearby retail store, scan the QR code available on the product packaging, and fill in the details accordingly. This monsoon not just enjoy the authentic crispy taste of Bedmi Poori but also receive an assured Amazon voucher and other exciting rewards as a token of appreciation for their loyalty.

About Pansari Group

From Humble Beginnings to Healthy Success, the brand’s vision is to lead a health-centric food products company for home cooking with products ranging from edible oils to instant mixes. Their mission is to create customer delight through safe, healthy, and nutritious food cooked at home with ease and joy. Pansari Group is a continuous learner who doesn’t shy away from embracing new possibilities. They are always striving to achieve more through technology and innovation, keep a close eye on the consumers’ ever-evolving needs, and adapt readily to changing circumstances.

New Delhi, 16th November 2023: The Leading FMCG brand, Pansari Group, has launched their new tea range, Pansari Chai, at the India International Trade Fair 2023. This year, the brand is exhibiting its products at stall no. (10-04) B in Hall no. 10 at Pragati Maidan, New Delhi, from 14th November to 27th November.

The new launch is the primary attraction of this year’s Trade Fair at Pansari Group’s stall. The newly introduced Pansari Chai reflects the brand’s consistent commitment to quality and innovation. The tea was introduced with the tagline “Ek aur ho Jaaye,” and it comes in four distinct varieties, each of which delivers a unique and exquisite tea-drinking experience. Pansari Chai offers a premium selection of rich and delicious blends with an aromatic fusion of 10% long leaf. These are presented in four varieties that are offered to tea lovers. 

This is the brand’s second launch of the year after establishing a successful footprint in the western and southern markets. Pansari Chai is their newest launch at the India International Trade Fair 2023. Meanwhile, Pansari introduced its “Mojee” syrup brand earlier this year at Asia’s largest International Food and Hospitality Fair, “AAHAR-2023.” The brand believes in innovating and adding new products to its range to bring more choices for its consumers.

Expressing his excitement about the new product launch, Shammi Agarwal, Director of Pansari Group, said, “We’re excited to bring you Pansari Chai, adding to our special product segment after the successful launch of Mojee syrup at AAHAR 2023. This launch at the India International Trade Fair reflects our dedication to innovation. With our consumers’ support, we look forward to introducing more exciting products in the coming months, enhancing your Pansari experience. We heartily invite you to visit our stall anytime between 9:30 AM to 6:00 PM at the trade fair, savour the various flavours, and enjoy the comforting embrace of Pansari Chai – a true expression of our commitment to bringing you unique and delightful options.”

About Pansari Group:

From Humble Beginnings to Healthy Success- The brand’s vision is to lead a health-centric food products company for home cooking with products ranging from edible oils to instant mixes. Their mission is to create customer delight through safe, healthy, and nutritious food cooked at home with ease and joy. Pansari Group is a continuous learner who doesn’t shy away from embracing new possibilities. They constantly strive to achieve more through technology and innovation, keep a close eye on the consumers’ ever-evolving needs, and adapt readily to changing circumstances.

Popeyes has opened four locations in the Margo City mall, Supermal Karawaci, Skyline, and Kelapa Gading, across from Jabodetabek. The brand intends to increase its market share by opening 300 restaurants nationwide.

Popeyes, one of the world’s largest chicken quick-service restaurant chains, was established in New Orleans, Louisiana, in 1972. With more than 3900+ restaurants globally, Popeyes has carved out a niche for itself with its authentic Louisiana food in more than 30 countries. The brand is based on a 300-year-old culinary history that combines various ingredients, spices, and cooking styles.

Rajeev Varman, CEO of Restaurants Brand Asia, said, “Introducing Popeyes, an iconic Louisiana-style chicken in a country where fried chicken is one of the largest and fastest growing categories, is a strategic expansion catering to the consumer demand. We have received good response post launch from the guests who are loving the signature fried chicken from Popeyes and some locally inspired products developed by our team. We look forward to expanding our footprint in Jakarta and other cities of Indonesia in the years to come.”

The company is currently in Gujarat, Delhi, Maharashtra, and Kerala through offline retail. It sells primarily online through its website and platforms, including Bigbasket, Nykaa, Amazon, Flipkart, and Purplle.

“In today’s beauty landscape, brands need an omnichannel approach. This strategic alliance with Believe is going to help us with distribution and scale not only within India but in international markets as well, thus ensuring that a new and much larger segment of Halal and vegan consumers get to experience the brand,” said Mauli Teli, CEO, Iba Cosmetics.

With its headquarters in Singapore, Believe Pte Ltd manages a range of brands in the health and beauty market. Since its inception in 2019, Believe Pte has raised $80 million from investors, including Accel, Jungle Ventures, IIFL, and Venturi Partners, for its expansion. The company currently distributes its products in 9 countries, including India, Bangladesh, Saudi Arabia, the United Arab Emirates, Bahrain, Oman, and Qatar. It manufactures its vegan and Halal-certified products in 10 countries, including Korea, India, the United Arab Emirates, Italy, France, Spain, and Germany.

“Believe now operates in 1,000+ shop-in-shop counters in India and services more than 60,000 outlets through its direct field force. The Iba alliance combines the best-in-class distribution that Believe has built in India, along with the tremendous consumer love that Iba has generated over the last eight years of its existence. Combining our respective strengths, we thus project brand Iba to deliver a 4x growth over the next 12 months,” said Afroz Hossain Arefin, Business Head, Believe Singapore.

“Believe targets to grow to a $100 million revenue global conglomerate by March 2023, which would be a global monopoly business serving consumers seeking Halal and clean beauty across the world. The company has grown more than 100% y-o-y over the last 12 months and expects to continue that growth rate,” added Afroz.

To produce and market high-end furniture, Gautam Baid founded Sunday Design in 2021. According to the company, it has expanded at a 10% monthly rate since its inception.

“We are grateful for the trust of our new and existing investors, who have encouraged us to harness this vision and make a greater impact. With this investment, we intend to collaborate with top European designers and grow our footprint in an omnichannel format by introducing product lines on a strategic basis,” said Baid, founder of Sunday Design.

By opening retail locations in Mumbai and Bengaluru and an e-commerce platform, Sunday Design aims to leverage the fresh capital to increase its online and physical presence.

Puneet Chhatwal, MD and CEO, IHCL, stated, “Ginger Goregaon marks the opening of IHCL’s tenth hotel across brands in India’s strongest hospitality market. This hotel will tap into the potential of Goregaon, an emerging business hub in the city. We are delighted to partner with Pen Workers Seating Company for this property.”

With 102 rooms, the re-imagined Ginger Goregaon is strategically located off the Western Express Highway. It has easy access to NESCO IT Park, the NESCO Exhibition Centre (Bombay Exhibition Centre) and Film City. The hotel features Ginger’s newly designed signature rooms, a fitness centre and an all-day diner.

Goregaon, a significant commercial and residential area of Mumbai, is home to numerous shopping centres, industrial zones, and corporate and IT parks. It is particularly well-known among tourists for the Aarey Colony, a famous urban forest extension of the Sanjay Gandhi National Park. 

IHCL will have 13 hotels in Mumbai after adding this hotel, three of which are currently under construction.

The company’s objective to emerge as a tech-enabled multi-modal logistics network is reflected in the logo, which echoes the brand name ‘Smartr Logistics.’ 

In the process, the visual brand identity symbolises the link and outlines the chain of trust and trustworthiness. According to a press statement, it’s a play on the phrase “direct connections, minimal diversions,” emphasising the brand’s direct connectedness with technology. 

Smartr has unveiled a new website that reflects its innovative products, unique solutions, the business culture, etc.

Yogesh Dhingra, managing director, founder and chief executive officer of Smartr Logistics, said, “We started Smartr Logistics with an aim to become a top-notch logistical service provider while following fair and transparent trade practices. Our logo signifies our passion and promise to deliver quality services at competitive prices. Our brand is new-age, innovative and solution-oriented and we aspire to reach a larger segment of potential customers and expand our operations nationwide and globally.”

Gupshup’s aim of redefining the future of business-to-customer conversations and commerce through conversational engagement is reinforced by these developments, according to a press statement.

Beerud Sheth, co-founder, and chief executive officer, Gupshup, said, “This new brand identity is an evolution of our core vision. We remain committed to helping businesses engage one-on-one with consumers, at scale, through conversations that are both real and human. We are doubling down on our focus to help more and more businesses drive deeper, personalized conversations with their consumers across the world.”

Gupshup has preserved the main aspects of the original logo. The /> symbol included in the two chat bubbles that represent conversations represents the company’s pioneering and evolution of the concept of programmable messaging. Conversational interaction is built on the concept of smart, programmable messaging. 

The general design language has been overhauled to reflect how conversations are intuitive and natural and how they have evolved into the digital backbone of brand-to-customer interactions.

“Our Canada restaurant is doing incredible numbers. It’s one of the busiest restaurants in our system and that gave us a lot of confidence,” Kalra said.

They had already finalized preparations for their US foray and the first location—which Kalra refused to reveal—even before their Canada restaurant debuted.

“With the Canadian outlet open, we’ve gotten more confident that the North American market is hungry for an internationally-acclaimed Indian brand. And that’s why we’re excited about the US and are looking at four restaurants in the first 18 to 24 months. The first one will be open by summer of this year, and the second one will be opening six to eight months after that,” he said.

“Now we’re looking for a talented chef with great innovation, great exposure and a deep understanding of authentic Indian food to come and lead the entire North American expansion,” he added.

Given the difficulty of obtaining visas, Kalra said his company was already in talks with candidates in India and North America.

“In Canada, we opened four months ago, and the phone has been ringing off the hook and we are already in advanced stages of discussion for other units, given the success of our restaurant. We had a meeting with a very large food group, which is not in Indian food, but they love Farzi, and they think there’s a huge potential for the brand in Canada,” he said.

“The American market is also something that we’re now looking at taking more seriously than others, because it’s probably the largest market in the world, and Indian food is woefully underrepresented there, especially from a chain perspective. There are no chain restaurants in our gourmet casual category,” Kalra said, adding, “I believe in the power of Indian food. I believe once it’s exposed to anyone’s palate, they will fall in love with it immediately. And I think that is exactly what is driving us and giving us the confidence, not our work, not the brand power—it is the power of the food itself”.

Farzi came in different shapes and sizes, he said, but they were seeking a minimum of 100 seats with a combination of indoor and outdoor places and premium real estate where lunch business was also good.

Imagine Marketing Limited, the business behind boAt, has announced that TeleTalk Pvt Ltd, a subsidiary of Ramesh Corp (a Nepalese firm), will be the national distributor of Imagine’s products in Nepal. 

The firm’s partnership would enable the companies to address customers’ shifting expectations by producing high-quality and aspirational lifestyle-focused hearable, and wearable devices in the developing Nepalese market.

“It is an important step for us as we strive to put an Indian brand on the global map,” said Vivek Gambhir, CEO, Imagine Marketing Limited.

Through BoAt Labs, Imagine Marketing Limited has made considerable efforts in building its platforms, including design, product research and development, and technological collaborations. 

Dixon Technologies Limited recently formed a joint venture to manufacture and develop Bluetooth-enabled hearables and other electronic products.

“Through our partnership, we aim to provide consumers in Nepal the best quality product at an affordable price,” said Pratik Jalan, Executive Director, TeleTalk Pvt. Ltd.

In 2021, India’s true wireless stereo (TWS) market had a 60% year-on-year increase in shipment numbers, reaching 21 million units. 

According to Counterpoint Research, homegrown brand BoAt has taken the top rank for the sixth quarter in a row.