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Homegrown wearable brand boAt forays into Nepal

boAt, a local consumer electronics company, announced its entry into Nepal on Monday, releasing its best-selling wearable portfolio in the neighboring country. 

Imagine Marketing Limited, the business behind boAt, has announced that TeleTalk Pvt Ltd, a subsidiary of Ramesh Corp (a Nepalese firm), will be the national distributor of Imagine’s products in Nepal. 

The firm’s partnership would enable the companies to address customers’ shifting expectations by producing high-quality and aspirational lifestyle-focused hearable, and wearable devices in the developing Nepalese market.

“It is an important step for us as we strive to put an Indian brand on the global map,” said Vivek Gambhir, CEO, Imagine Marketing Limited.

Through BoAt Labs, Imagine Marketing Limited has made considerable efforts in building its platforms, including design, product research and development, and technological collaborations. 

Dixon Technologies Limited recently formed a joint venture to manufacture and develop Bluetooth-enabled hearables and other electronic products.

“Through our partnership, we aim to provide consumers in Nepal the best quality product at an affordable price,” said Pratik Jalan, Executive Director, TeleTalk Pvt. Ltd.

In 2021, India’s true wireless stereo (TWS) market had a 60% year-on-year increase in shipment numbers, reaching 21 million units. 

According to Counterpoint Research, homegrown brand BoAt has taken the top rank for the sixth quarter in a row.

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