Restaurant Brands Asia, the master franchise of Burger King brand in India, through PT Sari Chicken Indonesia, has launched the iconic US fried chicken brand Popeyes in Indonesia.
Popeyes has opened four locations in the Margo City mall, Supermal Karawaci, Skyline, and Kelapa Gading, across from Jabodetabek. The brand intends to increase its market share by opening 300 restaurants nationwide.
Popeyes, one of the world’s largest chicken quick-service restaurant chains, was established in New Orleans, Louisiana, in 1972. With more than 3900+ restaurants globally, Popeyes has carved out a niche for itself with its authentic Louisiana food in more than 30 countries. The brand is based on a 300-year-old culinary history that combines various ingredients, spices, and cooking styles.
Rajeev Varman, CEO of Restaurants Brand Asia, said, “Introducing Popeyes, an iconic Louisiana-style chicken in a country where fried chicken is one of the largest and fastest growing categories, is a strategic expansion catering to the consumer demand. We have received good response post launch from the guests who are loving the signature fried chicken from Popeyes and some locally inspired products developed by our team. We look forward to expanding our footprint in Jakarta and other cities of Indonesia in the years to come.”