At the Mobile World Congress in Barcelona, Gupshup introduced a new brand identity. It includes new logo colors, a redesigned brand appearance and feel, an updated website, and a new tagline: “One-on-one. With everyone.”
Gupshup’s aim of redefining the future of business-to-customer conversations and commerce through conversational engagement is reinforced by these developments, according to a press statement.
Beerud Sheth, co-founder, and chief executive officer, Gupshup, said, “This new brand identity is an evolution of our core vision. We remain committed to helping businesses engage one-on-one with consumers, at scale, through conversations that are both real and human. We are doubling down on our focus to help more and more businesses drive deeper, personalized conversations with their consumers across the world.”
Gupshup has preserved the main aspects of the original logo. The /> symbol included in the two chat bubbles that represent conversations represents the company’s pioneering and evolution of the concept of programmable messaging. Conversational interaction is built on the concept of smart, programmable messaging.
The general design language has been overhauled to reflect how conversations are intuitive and natural and how they have evolved into the digital backbone of brand-to-customer interactions.