The official website and company logo for Smartr Logistics has been launched. The logo expresses the company’s goal of being a “one-stop solution for all logistical concerns,” and also raises the company’s corporate identity.
The company’s objective to emerge as a tech-enabled multi-modal logistics network is reflected in the logo, which echoes the brand name ‘Smartr Logistics.’
In the process, the visual brand identity symbolises the link and outlines the chain of trust and trustworthiness. According to a press statement, it’s a play on the phrase “direct connections, minimal diversions,” emphasising the brand’s direct connectedness with technology.
Smartr has unveiled a new website that reflects its innovative products, unique solutions, the business culture, etc.
Yogesh Dhingra, managing director, founder and chief executive officer of Smartr Logistics, said, “We started Smartr Logistics with an aim to become a top-notch logistical service provider while following fair and transparent trade practices. Our logo signifies our passion and promise to deliver quality services at competitive prices. Our brand is new-age, innovative and solution-oriented and we aspire to reach a larger segment of potential customers and expand our operations nationwide and globally.”