SaltStayz has officially entered the leisure travel segment by launching its Autograph category in Rishikesh, a destination widely recognized for wellness tourism and spiritual travel experiences. Through this strategic expansion, the company aims to capture the growing demand for experience-led hospitality in India’s travel and tourism sector.
Previously, SaltStayz established a strong presence in business travel hubs such as New Delhi, Gurgaon, Noida, Faridabad, and Chandigarh-Mohali. However, with the launch of the Autograph property, the company has now diversified its portfolio to cater to leisure travelers seeking immersive stays that combine premium accommodation with local cultural engagement. Moreover, the property’s central location places it close to prominent landmarks such as Triveni Ghat and Parmarth Niketan Ashram, while also providing easy access to popular areas like Ram Jhula and Lakshman Jhula. At the same time, the hotel maintains a peaceful and relaxed environment for guests.
Importantly, SaltStayz has designed the property with a strong focus on wellness-driven experiences. Guests can actively participate in yoga sessions, guided walks, and cycling tours, thereby aligning with the rising trend of wellness tourism in India. Additionally, the property incorporates dedicated meditation spaces, further enhancing its appeal to travelers seeking mindfulness and rejuvenation. The dining experience also reflects this positioning, as the hotel offers an all-day vegetarian restaurant under the Moti Mahal name.
Gaurav Gupta, Co-Founder of SaltStayz, emphasized that this move responds to increasing demand for wellness-focused and experience-driven travel. He stated that the company has observed growing interest from its existing customer base for such offerings beyond traditional business destinations, which ultimately led to the launch of the Autograph category in Rishikesh.
Furthermore, the 38-key property marks a significant step in SaltStayz’s broader expansion strategy across leisure destinations in India. Alongside the Autograph category, the company continues to operate its Select and Premier segments while planning additional expansion in the near term. Consequently, this move positions SaltStayz to strengthen its footprint in both business and leisure travel markets, leveraging evolving consumer preferences toward experiential and wellness-centric stays.
