Pepsales, a SaaS platform designed for sales teams, secured $1.1 million in a funding round led by Chiratae Ventures. Angel investors also participated in this round.
The company plans to use the funds to build an enterprise-level AI SaaS platform, expand its market presence, and invest in sales, marketing, and customer support. Additionally, Pepsales will hire talent for product engineering and AI-related roles.
Ajay Singh and Abhinandan Sahgal founded the platform in 2023. It uses AI and machine learning (ML) to help B2B SaaS companies create personalized product demos that engage potential customers.
“The enterprise application software market spends more than $200 billion annually on sales and marketing expenses. This is the market we are catering to, and within it, our software belongs to the demo automation category. There have been a few players in the industry, but the market size is big since it’s a new category. We are highly ambitious to ensure that we can build an enterprise-grade product and capture as much market share as possible,” Singh said.
Currently operating in beta mode, the platform has 10 customers and aims to double down on the US and India. “Our plan is to reach 25 customers by December, and after that, we will do the public launch,” he added.
“If you show a demo to Nike which is meant for Nike and not for Mercedes, chances are you can improve your wins by 50%. Our proprietary AI and ML technology automates the process of creating personalized demos, saving sales teams countless hours,” said Sahgal.
Commenting on the investment, Venkatesh Peddi, managing director at Chiratae Ventures, said, “Pepsales is tackling a critical pain point in the massive B2B tech sales landscape with an innovative, AI-driven approach. Their solution has the potential to transform how companies conduct product demos and close deals.”
The venture capital firm has backed firms like Policybazaar, Curefit, Firstcry, Flipkart, Lenskart, Myntra, Pixis, and Uniphore.
