Reloy, a PropTech startup supported by HDFC Capital, is set to grow its revenue by nearly 40% this fiscal year, reaching Rs 25 crore. This growth comes from strong housing demand and successful referral sales strategies.
“We have now cracked the code on referral sales and are replicating this across all our clients. This is also backed by new client wins,” Reloy founder and CEO Akhil Saraf told PTI.
Last year, Reloy enabled builders to generate Rs 1,450 crore in referral sales. This figure is expected to rise significantly in the current fiscal year (2024-25).
Saraf highlighted that the revival of the housing demand after COVID-19 has significantly boosted the company’s performance.
“The demand continues to be strong, especially for reputed builders who have a good track record of delivering projects on time,” Saraf said.
Founded in 2015, Reloy focuses on real estate loyalty and referrals. It operates as a B2B2C platform, helping builders efficiently manage brokers and homeowners.
So far, Reloy has raised Rs 13 crore in funding, with HDFC Capital owning a 10% stake. The startup’s tech solutions simplify the homeowner’s post-purchase journey.
Reloy rewards homeowners with benefits for home interiors and home financing needs.
Its prestigious client list includes Godrej Properties, DLF, M3M, Shapoorji Pallonji, Mahindra Lifespaces, K Raheja Corp, Brigade, L&T Realty, and many more.
The company also supports homeowners in tasks like document management, construction tracking, and payments. It creates a marketplace for services like home interiors and financing.
A recent CREDAI and EY report projects that the PropTech market will grow from $10.5 billion to $600 billion by 2047, driven by increasing tech adoption in real estate.
