Phonepe-backed Pincode, a shopping app developed on the government-backed Open Network for Digital Commerce (ONDC), announced that it had gone live in 10 cities across India.
The cities include Mumbai, Delhi, Noida, Gurugram, Chennai, Hyderabad, Ahmedabad, Pune, and Kolkata.
Consumers in these cities can order food from local shops and restaurants and buy groceries online through Pincode.
Local brands like Society Stores in Mumbai, Khan Chacha in Delhi, Ajfan Dates and Nuts in Chennai, and Paradise Biryani in Hyderabad are available on Pincode.
Refunds, returns, and discounts are also provided. It is working to enter new segments like pharma, fashion, and electronics.
In Bengaluru, where the app first launched in April, it has already delivered over one lakh orders.
Lalit Singh, the general manager, Pincode, said, “The initial response and rapid consumer adoption of Pincode has given us the confidence to expand our services. In the coming months, we have ambitious plans for expansion into more cities.”