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BharatX expands into healthcare finance with acquisition of Zenifi

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Eeshan Sharma, COO & Co-Founder, Mehul Nath Jindal, CEO & Co-Founder, Shyam Murugan, CTO & Co-Founder

Y-Combinator-backed fintech startup BharatX has acquired Zenifi, a healthcare finance firm, to enter the medical lending market.

As part of the deal, Zenifi’s CEO, Padam Kataria, will join BharatX as the head of its healthcare business. He will lead the development of the healthcare lending vertical. The companies announced this in a joint statement on Wednesday but did not disclose the financial details.

“We have been working with Zenifi that is addressing this problem head-on by providing realistic and affordable solutions. This acquisition will allow BharatX to go deeper into the healthcare vertical where currently no fintech or traditional players are able to disburse credit instantly, which is critical in emergency healthcare,” said Mehul Jindal, CEO, BharatX. 

Founded in 2019 by Mehul Nath Jindal, Eeshan Sharma, and Shyam Murugan, all National Institute of Technology Trichy graduates, the fintech startup helps consumer-facing platforms offer credit-as-a-feature.

BharatX provides financing options for over 125 brands and has grown more than 33 times in the past five quarters. The company has raised about $4.7 million from investors like Y Combinator, 8i Ventures, Multiply Ventures, and Soma Capital. So far, it has disbursed credit to more than 200,000 users.

Recently, BharatX partnered with Cashfree Payments to enable businesses to launch their own branded buy-now-pay-later solutions. The company has also collaborated with modern brands like Flo Mattress, Snitch, and Mokobara.

Zenifi, launched in 2023 by Padam Kataria, Harshit Shrivastava, and Rajendra Kulkarni, offers zero-cost and low-cost equated monthly installments and instant health loans. These financial solutions aim to improve conversion rates for healthcare providers. Zenifi has partnered with multiple hospitals, generating an annual demand rate of about Rs 1.2 crore.

“Joining forces with BharatX is a good opportunity for Zenifi. We have firsthand experience of making medical lending easy and accessible and with BharatX’s well-established credit as a service, the synergies between the two companies will ensure that we can accelerate the speed with which we capture the market,” Kataria said.

Indiva Marketing represents The Happy Valley Adventure Bureau, PA, USA

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Happy Valley Adventure Bureau (HVAB), the destination marketing organization for Centre County, Pennsylvania, USA, officially appoints Indiva Marketing. Indiva Marketing will drive leisure visitation, increase awareness, and boost visibility in India.

“We are delighted to announce Indiva Marketing as our representative in India to position and promote tourism to Happy Valley,” said Fritz Smith, President and CEO of The Happy Valley Adventure Bureau. 

“We look forward to welcoming travellers from India to discover our scenic valleys and agricultural corridors, and abundant outdoor recreation in our six state parks and forests, as well as to savour our authentic farm-to-table cuisine. Additionally, we parents of prospective college students seeking a first-class education in the United States to visit Penn State University while on their university tour. 

“Penn State University’s new Palmer Museum of Art, which is located next to the beautiful Penn State Arboretum, houses an extensive collection spanning ancient ceramics to 20th-century American art”, Smith continued. “Nearby Beaver Stadium – the second largest stadium in the nation – stands as the spirited home to the Penn State Nittany Lions football team.”

Smith highlighted that Discovery Space offers many interactive exhibits for children’s science exploration. Nature enthusiasts can enjoy scenic hiking and biking trails in Rothrock State Forest to the south. They can also explore underground wonders at two Pennsylvania show caves in Centre County, with a third just over the county border. Additionally, numerous golf courses and some of the best fly fishing in America provide relaxing outdoor activities.

“In a move towards combining urban stays with nature experiences and an interest in fly-drive programs, we are confident that initiatives for The Happy Valley Adventure Bureau will lead to great success and a growing number of visitors,” added Beate Mauder Kakkar, Managing Director of Indiva Marketing. “We are thrilled to position this new destination to our trade and media partners.”

Indian IT faces shorter deal durations in rich neighbourhoods

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The rapid obsolescence of specific technologies and uncertain macroeconomics in wealthy regions have shortened deal tenures for the $250-billion outsourcing industry in India.

HCLTech and Birlasoft have reported that long-term deals now end in four years instead of the usual 10-12 years.

Experts note that while clients still prefer tenured deals over large one-time expenditures, the deal periods are now shorter or include stage-gated tenures in India.

For example, Infosys announced large deals last fiscal year with Liberty Global, Danske Bank, and BP, each lasting five to six years. The Liberty Global deal spans an initial five-year period, with an option to extend for three more years. Similarly, the Danske Bank deal is for five years, with an option to renew for up to three additional years.

Hansa Iyengar, UK-based research firm Omdia’s senior principal analyst for enterprise IT, said: “A quick look shows that more than two-thirds of all contracts over $150mn in TCV that were signed in the past 2 years have a tenure of 5 years or less.” 

Cognizant’s large deal with Gilead is set for five years, with a total contract value (TCV) of $800 million. Meanwhile, HCLTech’s deal with Verizon lasts six years.

C Vijayakumar, CEO and MD of HCLTech, in the Q4 FY24 earnings call, said: “The large deal (Verizon) was a six-year deal, but other than that, the large deals have mostly had a three-year tenure, and the $9.8 billion (Total Contract Value) has a mix of small deals and large deals, and large deals average will be three to four years and small deals are a much shorter duration.” 

High Volatility

Angan Guha, CEO and MD of Birlasoft, said: “Long-term deals are getting renegotiated. The volatility is very, very, very high.” Guha added, “I don’t think there are deals more than five years anymore. Quite frankly, in today’s times, a long-term deal is a three-year deal.” 

He pointed out that one downside of these large deals is that after one or two years, clients return to negotiate and renegotiate, which shortens the deal’s effective duration. “So, from my perspective, a long-term deal is anywhere between two to three years,” he said. He added that frequent market changes also force clients to renegotiate more often.

Guha added, “We are signing deals not more than two to three years. That’s important for us because we want to be very focused on executing for the client in the year, and if we can do a good job on doing that, then we will take one year at a time and to me personally for a company of our size, that’s a much better option than signing a 10-year deal and then suddenly one year later, we face problems.” 

Outsourcing expert Pareekh Jain, chief executive at EIIRTrend, said, “There are more short to medium-term deals in the market for three reasons – technology is changing fast, and clients don’t want to tie up a technology for a long time. The second reason is clients want quick ROI (return on investments). And finally, macro uncertainty like inflation and high interest rates dissuade clients from a long-term relationship with IT vendors.” 

Jain mentioned that long-tenured deals always carry risks, as seen last fiscal year when two major deals involving TCS and Infosys were terminated. While TCS secured a few long-term deals lasting over nine years, it lost a 10-year deal with Transamerica. Similarly, Infosys signed a 15-year AI deal with a global client last year but lost it within a quarter.

Iyengar said, “Most transformational deals signed today fall in the 3-6 year time frame compared to 10+ years because innovation cycles are shorter and waiting for 10 years is no longer a luxury any business has.”

B2B food supply startup FarMart raises Rs 24-Cr in funding

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FarMart founders Alekh Sanghera, Mehtab Singh Hans

FarMart, a business-to-business (B2B) food supply platform, has raised Rs 24 crore in funding from Switzerland-based asset manager ResponsAbility Investments, the company announced.

According to data from Tracxn, FarMart has now raised $48 million from investors, including General Catalyst, Matrix Partners India, and Omidyar Network India.

FarMart provides software-as-a-service (SaaS) that helps food businesses source produce. The company works with over 2,000 food manufacturers and brands, 3 million farmers, and 400 factories across 6 countries. Additionally, it offers a catalog of over 90 food commodities.

“We are proud to drive reduction in food loss and waste in India through our partnership with FarMart, whose technological solutions are crucial for efficient supply chain and logistics. Food systems account for a third of global GHG emissions, with major losses occurring at upstream and midstream levels,” said Neha Baid, head of sustainable food debt for APAC, ResponsAbility Investments. 

In March 2022, the firm raised $32 million (Rs 244 crore) in a funding round led by General Catalyst, with Matrix Partners India and Omidyar Network India also participating.

“Sustainability is at the core of our business, and ResponsAbility champions our goal with its strong orientation and expertise in sustainability. Their investment empowers us to accelerate our efforts towards a carbon-efficient food supply chain and ultimately achieve our vision of a food-secure world,” said Alekh Sanghera, chief executive and co-founder of FarMart.

Infra.Market raises $50 million in funding round

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Souvik Sengupta, founder, Infra.Market.

Infra.Market, a construction materials provider, has raised $50 million (about Rs 416 crore) in a funding round. The Mars Unicorn Fund, a joint venture of Liquidity Group and Mitsubishi UFJ Financial Group, led this round. This funding values the company at $2.5 billion.

Notably, this valuation is the same as in 2021, when Infra.Market raised $125 million from investors led by Tiger Global.

The company plans to use the new funds to enter global markets and expand its product offerings. 

With this latest investment, Mars Unicorn Fund and Liquidity Group have increased their investment in Infra.Market to $100 million. They had previously invested $50 million in 2022.

Founded in 2016 by Souvik Sengupta and Aaditya Sharda, Infra.Market supplies a wide range of building materials across more than 15 categories. These categories include concrete, steel, pipes and fittings, plywood, fans, lights, and kitchen and electrical appliances.

Infra.Market caters to both institutional clients and retail stores. The company distributes its products across 20 states in India and exports to markets like Dubai, Singapore, and Italy.

“We are seeing growth opportunities as we are rapidly expanding our product portfolio and market presence, and the launch of new verticals will help us seed newer markets and create a best-in-class construction materials company out of India,” said Sengupta, founder, Infra.Market. 

According to the company, its revenue in 2023-24 was about Rs 14,000 crore, and its net profit was Rs 300 crore. However, it has not yet filed audited financials for the year with the Registrar of Companies.

In 2022-23, the company reported a revenue of Rs 11,846 crore, marking a nearly 90% year-on-year increase. Despite the revenue growth, net profit decreased to Rs 155 crore from Rs 186 crore the previous year.

Commenting on the investment, Liquidity Group CEO Ron Daniel said, “At each step in the process, our evaluation of Infra.Market showed a company delivering on its promise to remake construction and infrastructure projects across India and beyond.”

Climate tech startup Cloover raises $114M in seed funding 

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(L-R) Valentin Gönczy, Jodok Betschart, Peder Broms, co-founders, Cloover

Cloover, a German climate tech startup, has raised $114 million in debt and equity. Chris Sacca’s Lowercarbon Capital led this seed funding round, as Cloover’s co-CEO revealed to Reuters.

Cloover’s technology helps smaller companies which handle most renewable installations in Europe access the entire value chain. These companies can now track customers, offer financing, and sell multiple products simultaneously.

For example, a regional installer can use Cloover’s system to offer solar panels, energy storage, heat pumps, and financing as a single package. They can also show customers the likely impact on their bills, including any green energy credits.

“Cloover’s vision is to dismantle the silos among key stakeholders essential for a successful energy transition. By streamlining the sales process for installers, managing payment flows and financing, procuring necessary materials, and overseeing energy production and consumption for individuals, Cloover connects the dots and leverages synergies across the entire value chain,” states Jodok Betschart, Co-Founder & -CEO of Cloover.

The founding team at the climate tech startup, Cloover comprises industry veterans, including Jodok Betschart (Co-CEO), an accomplished tech entrepreneur, Peder Broms (Co-CEO & CFO), boasting over a decade of experience in structured finance and Valentin Gönczy (CPO), a seasoned SaaS expert responsible for spearheading software development at Cloover.  With the fresh capital, Cloover will be doubling down on its installer software development and further strengthening its sales, payments, and financing offering.

“The prevailing industry attitude has been closely guarding innovations, allowing larger companies to refine their operations and growth. However, to achieve Net Zero there is no time to delay progress, as still more than 85% of all installations are done by SMB installers. Our software empowers this target group with the same sophisticated digital tools that the big players have long had, enabling them to compete on an equal footing and accelerate sustainable energy adoption,” states Valentin Gönczy, Co-Founder & CPO of Cloover, highlighting the strategic focus on levelling the playing field.

Peder Broms, Co-Founder & -CEO adds: “We are bringing renewables to the remaining mass market in Europe. That is 160 million households that are still left out. By combining our proprietary data on consumer energy savings with multiple capital sources, we are able to extend financing to households who previously could not access these assets. Moreover, through our platform Cloovers partners can unlock working capital for their operations which allows even faster deployment of renewables in Europe.

The climate tech startup has succeeded in Germany, Switzerland, Sweden, and the Netherlands. Now, they plan to expand into Spain, France, and Britain. Other investors in this round include 9900 Capital and QED.

Betschart added that the funds will help finance more installations, enhance the technology, grow the distribution network, and expand the team.

Smaller installers usually can’t offer financing themselves, so their clients rely on traditional bank loans, which may not fully understand the financial benefits of renewables. 

Cloover, however, provides financing from multiple capital sources and serves more clients than banks do, partly because it considers savings from lower bills in its detailed underwriting process, Betschart said.

Banking tech startup Gravity raises $1M in funding 

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Gravity, a B2B banking tech startup, has secured $1 million in funding from Kettleborough VC, an early-stage venture fund.

The funds will be employed to enhance “our engineering strength to build the product and take it to the next version, offering the best in product engineering we can,” cofounder and chief executive Satish Krishnaswamy said.

“Whilst we are engaging with banks on version 1.0, we will have to start product engineering efforts for version 2.0, the next version of Gravity. As a banking tech company, we need to be at least 2 to 3 years ahead of what the industry will demand,” he added. 

Krishnaswamy and Rohit Maroo founded Gravity in March 2024. The platform connects different banking software systems, like core banking, payment, and loan origination systems. This connection helps banks create customized products that meet customer needs.

“We’ve engaged with around 18 commercial banks in the country. From these, we have completed proof of concept (POCs) with about five. We are in the procurement stage with one or two banks, and we have closed an order with one commercial bank,” he said. 

Krishnaswamy stated that the Mumbai-based startup will first onboard 4-5 Indian banks this year. After that, they will look at international expansion. Gravity aims to reach an annual recurring revenue (ARR) of $2 million by the end of this year.

“We will be signing MOUs in the next one to two quarters with several partners in our targeted regions overseas. Hopefully, next year, we will have sizable banks from across these regions on the Gravity platform. Predominantly, our focus will be on the UAE for now. Vietnam, Indonesia, and the Philippines will be other focus areas. The UK will be our primary focus within Europe.”

Commenting on the investment, Nisarg Shah, founder and managing partner of Kettleborough VC, said, “Gravity falls exactly in our investment strategy of backing domain specialists…We are confident in its potential of becoming a category-creator, as an early entrant to solve the challenge of siloed banking systems and revolutionize the banking industry.”

StayVista launches Vieda collection of villas 

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StayVista's Co-Founder Amit Damani

StayVista, a leading company in luxury villa rentals in India, recently launched Vieda by StayVista. This new collection will feature a small but exceptional selection of the finest villas available in the country.

“Vieda marks an exciting new chapter for StayVista. After years of refining our understanding of uncompromised guest experience and testing our elevated service standards in our villas, we are proud to introduce Vieda, setting aspirational holiday standards for our guests. This exclusive collection is designed for discerning guests who seek nothing but the best, embodying the essence of ‘living the good life.’ Our vision is to create the Ritz-Carlton of villa hospitality, offering unmatched luxury and exceptional guest experiences,” said Amit Damani, the co-founder of the company.

With nearly a decade of experience in Indian luxury travel, StayVista confidently introduces Vieda. The Vieda villas promise opulence, and their services match those of a five-star hotel, according to a company release.

“Introducing Vieda has been a dream project for all of us at StayVista. We aim to set new benchmarks for villa hospitality, ensuring an unparalleled experience that leaves guests feeling absolutely pampered and elated. We’re starting with only a handful of premium villas where guests can create memories that last a lifetime. From a business standpoint, we anticipate a 15-20 percent revenue increase through higher rates and greater demand for Vieda Villas. By the end of 2025, we aim to have 50 exclusive properties in the Vieda collection, setting a new standard in the villa hospitality industry,” said Pranav Maheshwari, co-founder, StayVista.

Vieda offers a seamless experience, starting with a dedicated trip concierge and continuing with a personal butler available throughout your stay, ensuring sheer delight. The menu, crafted by top chefs, provides nearly unlimited meal options, making dining at Vieda indulgent. Additionally, guests can choose their preferred pillows from a special menu. This meticulous attention to detail promises to make guests addicted to Vieda’s elevated standards of villa hospitality.

“Hospitality is a passion and we have been obsessed with our journey towards meticulous service standards and bespoke luxury. We have always envisioned StayVista embodying the essence of ‘guest first’ and ‘atithi devo bhava.’ Launching Vieda is a project very close to our hearts because it represents the pinnacle of what we expect from a 5-star offering. Vieda stands today as the manifestation of our passion and obsession of great service and utmost luxury in the villa rental space. With offerings such as private butlers, all-day menus, complimentary goodies, nightcap services, and elevated multi-cuisine F&B standards, we aim to pamper our guests and provide an unparalleled level of comfort and luxury,” added Ankita Sheth, another co-founder of the company.

Emphasizing exclusivity, Vieda by StayVista will debut with a single celebrity-approved home in Alibaug, known as Magnolia Villa. A glance at its photographs on the StayVista website reveals why this property was chosen. With its picturesque setting and Vieda’s unique hosting style, guests are promised a truly luxurious experience.

Insurtech startup Coversure raises $4M in pre-Series A funding 

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(L-R) Mayank Mishra, Rohan Gaikwad, Saurabh Vijayvergia, Prakash Dubey and Harshit Jain, cofounders, CoverSure

Insurtech startup Coversure has raised $4 million in a pre-series A funding round led by Enam Holdings. The Mumbai-based company announced it will use the funds to create a consumer-focused insurance engagement platform using data intelligence and machine learning.

Founded in January 2023, Coversure provides integrated insurance services across health, life, motor, and travel segments, including claims assistance. 

“Our primary goal is to address the insurance penetration problem by empowering millions of Indians who are uncertain about their insurance coverage. Through our platform, we aim to simplify the user’s lifetime experience towards insurance, not just the sales,” said Saurabh Vijayvergia, founder and CEO, CoverSure. 

The company constructs personalized insurance portfolios for individuals and families, offering clear policy information.

It evaluates users’ risk profiles and plans to introduce customized insurance solutions soon.

The Indian insurance industry is expected to grow at an annual rate of over 14% over the next ten years. The industry is expected to become more consumer-centric and achieve higher adoption due to ongoing regulatory relaxations.

Eco Hotels expands its portfolio with the 63-key The Eco Satva at Kota, Rajasthan

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Eco Hotels and Resorts Limited has announced ‘The Eco Satva’ in Kota, expanding its brands: The Eco, EcoXpress, and EcoValue. This new hotel, located in a prime area of Kota, offers 63 rooms, adding to its appeal.

The Eco Satva will diversify the hotel’s portfolio even more. Additionally, the brand plans to sign another 250 rooms by the end of May and aims to reach over 500 rooms by June 2024. This rapid expansion shows their commitment to sustainable hospitality solutions.

Vinod K Tripathi, executive chairman of Eco Hotels and Resorts Limited, expressed, “We are thrilled to introduce to you ‘The Eco Satva’ at Kota as part of our commitment to sustainable and green-friendly hospitality. As the term ‘Satva’ conveys, this will be a purely vegetarian hotel and will be a net carbon zero hotel too. This property not only reflects our core values of environmental concern but also meets the increasing demand for a variety of options among our consumers. It is our pledge to provide eco-conscious lodgings, ensuring our support to minimise their environmental footprint.”

Akash Bhatia, CEO of Eco Hotels and Resorts Limited, highlighted, “Eco Hotels is committed to promoting sustainable travel options across India. Our ESG initiatives are integral to our brand’s commitment to making a positive impact on the hospitality industry. We envision contributing towards India’s goal of achieving Net-Zero by 2070 and believe that every hotelier can take small steps towards this ultimate goal.”