Home and personal care brand Beco has secured $10 million in its latest funding round. Tanglin Venture Partners led the investment, with contributions from Titan Winners Fund, Manish Choksi of Asian Paints, existing investor Rukam Capital, and Synergy Capital.
According to cofounder Aditya Ruia, the direct-to-consumer (D2C) brand, known for its eco-friendly products, will use the funds to increase production capacity, invest in research and development, enhance offline sales infrastructure, and boost brand awareness.
Commenting on the funding, Aditya Ruia, Co-founder, Beco said, “Beco’s inception ties back to the simple yet profound realization that as global citizens of the earth, we need to be more accountable for our choices and their irreversible impact on the environment. What Beco realised from day 1 is that it is not for a lack of intent, but a lack of viable choices that sustainable alternatives often get overlooked. This belief is validated by our success in disrupting the market consistently with innovative offerings, reflected in the growth we have seen in the last year. Consumers want products that are good for them, safe, yet effective. This round of funding from our existing and new investors comes at a time when we are raring to enter our next phase of growth and enhance our capabilities to meet the demand. The investors’ faith in Beco boosts our confidence that we are headed in the right direction, and we are excited to unleash the real potential that sustainability and harmful chemical-free products hold for the future.”
Founded in 2019 by Ruia, Akshay Varma, and Anuj Ruia, Beco offers plant-based and naturally sourced home and personal care products. Its range includes laundry liquids, floor cleaners, dishwashing liquids and gels, tissue papers, toilet rolls, napkins, kitchen towels, and compostable garbage bags.
Based in Mumbai, Beco is available in over 10,000 retail stores across more than 20 cities in India. The company plans to expand to 30,000-40,000 stores within the next year, with over 50% of sales expected from offline channels. Beco also has a strong presence on e-commerce and quick-commerce platforms like Amazon, Zepto, Blinkit, Swiggy Instamart, and DMart Ready.
Beco aims to triple its revenue by next year, although Ruia has not disclosed specific figures.
Beco runs an active direct-to-consumer business to encourage product trials. This approach has attracted interest from several large multinationals, including Amazon, ICICI, Mahindra, PVR Inox, and TAJ, for potential collaborations on sustainability initiatives.
This funding comes as consumer demand for new D2C brands rises, driven by rapid deliveries from quick-commerce platforms such as Blinkit, Zepto, and Instamart. This trend has attracted more interest from venture capital firms, leading to increased deal-making in the early- to mid-stage brand sector.
In 2022, Beco raised $3 million in a Series A round led by Rukam Capital. The company now has a post-money valuation of $11.1 million, according to Tracxn.
Sankalp Gupta, Partner, Tanglin Venture Partners, said, “Over the last few years, there has been a marked shift in consumer preferences towards healthier, toxin-free options. Beco’s focus on product innovation and backend supply chain has enabled them to offer superior products at prices comparable to the incumbents. We believe this ability, coupled with their strong distribution across offline and online channels, provides Beco a strong headstart in a very large market. We do not doubt that this company will continue to be at the forefront of innovation in this sector, and we are excited to be a part of this journey.”
