Amazon aims to achieve $20 billion in merchandise exports from India by 2025 by enlisting thousands of small sellers on its e-commerce platform, a company official said on Friday.
“We are very encouraged by the number of entrepreneurs who signed up this year. We are looking to scale up,” Bhupen Wakankar, director global trade, Amazon, told Reuters on the sidelines of an industry event, referring to export plans.
A company official revealed this goal on Friday, highlighting the strong demand for “Made in India” products like organic health supplements, homeware such as bath towels and jute rugs, and robotic games for children, especially before the Black Friday Cyber Monday sale—a popular 11-day shopping period starting on Friday.
Amazon Global Trade, the business-to-consumer (B2C) export platform, was launched in 2015 with a few sellers and is now gaining momentum in India.
The platform has welcomed over 100,000 small manufacturers, enabling them to sell diverse products to international customers.
“Some of the sellers are first time exporters, including those who left their corporate jobs to start e-commerce exports,” he said.
Thousands of small exporters, previously lacking global market access, have experienced an impressive 70% annual business growth through the e-commerce platform. This growth is attributed to the platform’s provision of logistics support and access to over 200 million Amazon Prime members worldwide.
This development comes amid a 7% year-on-year decline in India’s goods exports during the first seven months of this fiscal year. On the e-commerce platform, the highest growth has been observed in categories such as beauty, apparel, home, kitchen, furniture, and toys.
Sales of Indian products in markets like the United States, Britain, Canada, Australia, and Germany have been notably boosted during holidays such as Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year.
To support exporters, Amazon has reduced the subscription fees for its global selling program from $120 to $1 for the initial three months, applicable to exporters signing up before March 31, Wakankar said.