Myntra, India’s top fashion e-commerce platform, has strengthened its commitment to supporting a select group of portfolio brands by partnering with GetVantage as its preferred embedded B2B fintech and Growth Capital provider. Through this collaboration, GetVantage’s portfolio brands will gain exclusive access to Myntra’s D2C Rising Star initiative.
A select group of GetVantage portfolio companies will join Myntra’s exclusive invite-only program as part of this collaboration. Participating brands will benefit from Myntra’s Platform scale, trend-driven insights, and personalized account management services. Brands such as Tjori, Valkyre, Ornaz, Nua Woman, Jade Forest, Elaver Sports, and others from GetVantage’s portfolio will participate in Myntra’s D2C Rising Star initiative.
“This collaboration underscores GetVantage’s commitment to empowering emerging brands of India with growth-focused opportunities and strategic partnerships. Myntra’s platform will give our participating portfolio brands a good opportunity for better engagement with users,” said Bhavik Vasa, Founder of GetVantage.
GetVantage, launched in 2020, has revolutionized cash flow-based financing with its data-driven Embedded B2B finance platform, supporting nearly 2,000 small businesses across 18+ sectors. Myntra’s D2C Rising Star initiative will nurture India’s most innovative and fashion-forward D2C brands by offering exposure to over 150 million trend-focused users on its platform. Brands in the program will enjoy exclusive benefits, including a dedicated icon on Myntra’s homepage, access to a brand-store ecosystem, and personalized curation to boost customer engagement. As part of its efforts to accelerate the growth of made-in-India brands, Myntra aims to onboard 500 D2C brands in fashion, beauty, and grooming. Participating brands have already reaped significant rewards, with some achieving an average 2X growth in demand.
“We are looking forward to this collaboration as it will help us improve brand salience and integration. Social commerce and AI-generated purchasing tips will also help draw customers to shop for our products,” said Karishma Kewalramani, founder of FAE Beauty.
Brands joining Myntra’s D2C Rising Star initiative will benefit from enhanced platform conversion rates through faster deliveries and increased repeat orders. GetVantage’s participating portfolio brands will also gain access to tailored, consultative account management aimed at optimizing their performance. By leveraging Myntra’s platform, these brands can reduce customer acquisition costs and expand their audience reach. Additionally, the initiative focuses on delivering an exceptional customer experience, helping brands build lasting loyalty.
GetVantage is an AI-driven embedded B2B finance platform transforming India’s MSME ecosystem with quick and founder-friendly funding solutions. Founded by fintech innovators Bhavik Vasa and Amit Srivastava, the platform utilizes proprietary data tech and API technology to offer transparent, non-dilutive financing ranging from INR 2 lakhs to INR 20 crore. Focused on efficiency and fairness, GetVantage has empowered thousands of businesses across industries such as eCommerce, B2B SaaS, Edtech, and Cleantech, contributing to over $900 million in GMV.
