Minimalist Hotels officially launched its second property in the sacred city of Varanasi, further reinforcing its presence in one of India’s top spiritual destinations. Named Minimalist Hotel: The Varanasi Edit, the new property caters to the rising demand for premium, design-centric accommodations.
Conveniently situated in DIG Colony—just two kilometers from the brand’s inaugural Varanasi hotel—the new establishment features 24 carefully curated rooms designed to meet the needs of both domestic and international travelers. Strong guest demand at the first location fueled this expansion, which also aligns with the brand’s strategy to strengthen its presence in rapidly growing urban markets.
“Our first hotel in Varanasi saw consistent high occupancy, especially during spiritual and cultural seasons,” said Gautam Munjal, Founder of Minimalist Hotels. “Opening a second property allowed us to better serve guests while reinforcing our commitment to the region’s hospitality landscape.”
The newly launched second property seamlessly combines modern infrastructure with minimalist design, creating a tranquil yet functional stay experience. It also houses a 50-seater casual dining restaurant and pizzeria, offering guests a thoughtfully curated culinary experience. Moreover, its strategic location near prominent cultural and spiritual landmarks enhances its appeal to both leisure travelers and pilgrims.
“The launch came just ahead of the anticipated increase in travel during events like the Kumbh Mela,” added Munjal. “This timing allowed us to meet the rising demand and further cement our position as a premium yet approachable hospitality brand.”
With the launch of its second property, Minimalist Hotels is redefining understated luxury in Varanasi, setting new standards in comfort, style, and personalized service. This expansion underscores the brand’s commitment to offering thoughtfully designed stays that blend elegance with a locally rooted guest experience.
