Minimalist Hotels has unveiled its plans to launch 20 new properties over the next two years, strengthening its footprint in both established and emerging destinations including Varanasi, NCR, Rajasthan, Goa, Mumbai, Uttarakhand, and Chandigarh. To support this expansion, the company is looking to raise Rs 20 crore.
This initiative supports the projected growth of India’s hotel industry, which analysts expect to rise from $15.67 billion in 2024 to $22.41 billion by 2030, achieving a compound annual growth rate of 9.32%. Moreover, boutique and mid-scale lifestyle hotels in Tier 1 and Tier 2 cities are set to lead this expansion, driven by a surge in domestic tourism, higher disposable incomes, and the increasing popularity of Bleisure travel.
Commenting on the expansion, Gautam Munjal, Founder of Minimalist Hotels, said, “At Minimalist Hotels, our vision is to redefine the lifestyle hotel experience by blending minimalism with design, functionality, and local culture with global sensibilities. With the steady growth in tourism, we see a meaningful opportunity to extend our presence and offer thoughtfully curated hospitality to more travelers seeking comfort, authenticity, and a sense of connection.”
The hotel, which currently operates across 2,00,000 sq ft, plans to expand by an additional 7,00,000 sq ft, bringing its total footprint close to one million sq ft.
The new properties will continue to reflect the brand’s signature Japandi-inspired aesthetic, blending Japanese minimalism with Scandinavian functionality.
Minimalist Hotels has hosted over 1.5 lakh guests to date and earned a reputation for delivering curated experiences such as music nights, fitness clubs, and co-working hubs.
The brand’s in-house café, FIKA Coffee Co., blends local flavors into a unified design aesthetic. Additionally, it hires 50% of its staff from local communities to strengthen cultural authenticity.
Minimalist Hotels aims for significant growth with its expansion plans, aiming to nearly quintuple its footprint and strengthen its presence across key Indian markets. By staying true to its Japandi-inspired design, promoting cultural authenticity through local hiring, and offering curated guest experiences, the brand is aims to capitalize on the rising demand for boutique lifestyle stays in India’s booming hospitality sector.
