Meta (META) has acquired AI-wearables startup Limitless, which creates a pendant-style device that records and transcribes real-world conversations, as the social media company intensifies its push to build AI-enabled consumer hardware.
“Meta recently announced a new vision to bring personal superintelligence to everyone, and a key part of that vision is building incredible AI-enabled wearables. We share this vision, and we’ll be joining Meta to help bring our shared vision to life,” Limitless co-founder and CEO Dan Siroker said in a blog post on Friday. Limitless did not reveal the financial terms of the acquisition.
Earlier this week, Meta hired longtime Apple design executive Alan Dye, and this move further sharpened its focus on next-generation devices. Meta intends to integrate Limitless’ technical capabilities into the development of its next wave of AI-enabled wearables.
Meta already partners with EssilorLuxottica brands Ray-Ban and Oakley to produce AI-powered smart glasses.
“We’re excited that Limitless will be joining Meta to help accelerate our work to build AI-enabled wearables,” a Meta spokesperson said.
Limitless, previously known as Rewind, manufactures a wearable “pendant” that attaches to clothing or a lanyard. The device records conversations and generates transcripts, while also producing searchable summaries through its companion app. It belongs to a rapidly expanding category of AI assistants aimed at enhancing memory and daily productivity.
Meta and Limitless will continue supporting existing users; however, the company will stop selling devices to new customers, the startup said. Existing users will need to accept updated privacy terms to keep using the service.
The startup has raised more than $33 million from investors, including Sam Altman and A16z.
Meta’s acquisition of AI-wearables startup reinforces its long-term ambition to dominate AI-powered wearable technology, while Limitless gains a broader platform to scale its innovations in personal AI assistance.
