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Meesho introduces integrated e-commerce app for buyers, sellers

As part of initiatives to promote the digitalisation of small enterprises in the country, internet commerce business Meesho announced the launch of an integrated e-commerce mobile app for buyers and sellers on Wednesday. 

Meesho users may now switch between the buyer and seller interfaces with a single click on the latest Android version of the app.

“In a bid to further aid the digitisation of small businesses in the country, Meesho…today announced the launch of an integrated e-commerce mobile app for Android users,” the company said in a statement.

Sellers, in particular, can expect a stronger e-commerce experience with access to many features previously only available on the web versions of the app. 

Order processing, payment monitoring, inventory management, and seller support are among them. 

More than 4 lakh sellers on the platform are likely to benefit from the consolidated app and its capabilities.

Kirti Varun Avasarala, Chief Product Officer, Meesho, said, “A significant number of Meesho sellers don’t have easy access to desktops or laptops, which were earlier essential for accessing all the features available on our platform”.

Avasarala added that the company had chosen a mobile-first approach to provide them with a more seamless e-commerce experience. This will let sellers manage their business on the road with less effort.

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