Maruti Suzuki India Limited has partnered with five innovative startups to develop next-generation solutions that will enhance customer experience, improve operational efficiency, automate business processes, and support sustainability initiatives. The collaborations mark the successful completion of the fifth cohort of the Maruti Suzuki Incubation Program (MSIP), reinforcing the automaker’s commitment to innovation through India’s growing startup ecosystem.
The selected startups—MiniMines, Easework AI, Sarvam AI, Siftly, and CodeMate AI—will work closely with Maruti Suzuki to develop AI-powered and technology-driven solutions across multiple business functions. The company announced the collaborations in a press release on Monday.
Maruti Suzuki manages its incubation program in partnership with NSRCEL of IIM Bangalore, providing startups with opportunities to solve real-world business challenges while scaling innovative technologies within the automotive industry.
Among the selected startups, Sarvam AI will leverage generative AI-based multilingual models to develop conversational AI agents that will transform customer interactions across Maruti Suzuki’s various customer touchpoints. The solution aims to deliver faster, smarter, and more personalized customer engagement.
Meanwhile, Easework AI will deploy agentic AI solutions to automate purchase workflows for indirect consumables, enabling the company to improve procurement efficiency and streamline internal operations.
Additionally, Siftly will integrate generative AI to strengthen Maruti Suzuki’s brand visibility by enhancing marketing capabilities and improving digital engagement strategies.
CodeMate AI will focus on accelerating software development for applications supporting the company’s business processes, helping Maruti Suzuki improve development efficiency and shorten software deployment timelines.
Furthermore, MiniMines will develop environmentally responsible solutions for recycling end-of-life lithium-ion batteries while recovering valuable materials. The initiative supports Maruti Suzuki’s sustainability goals as electric vehicle adoption continues to grow across India.
Commenting on the collaborations, Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited, said, “At Maruti Suzuki, we have been actively working with startups to co-create innovative and practical solutions to address real business challenges. We are delighted to collaborate with five more startups. One of these startups, MiniMines, will support us in safely recycling end-of-life batteries, while the other four startups will help improve customer engagement and drive efficiency across our business operations.”
Over the past seven years, Maruti Suzuki has steadily expanded its startup engagement initiatives by creating a comprehensive eight-stage startup ecosystem. During this period, the company has evaluated nearly 7,400 startups and established collaborations with 38 startups, reflecting its long-term strategy to integrate emerging technologies into its business operations.
The latest partnerships also highlight Maruti Suzuki’s growing emphasis on artificial intelligence, generative AI, automation, software development, and sustainability as key pillars of its digital transformation strategy. By working with innovative startups, the company aims to build smarter mobility solutions while enhancing operational excellence and delivering superior customer experiences.
As the automotive industry increasingly embraces AI-driven technologies and sustainable practices, Maruti Suzuki’s collaboration with these five startups demonstrates its commitment to fostering innovation through startup partnerships. By combining advanced technologies such as generative AI, agentic AI, and battery recycling solutions with its extensive automotive expertise, the company seeks to strengthen its competitive edge while shaping the future of mobility in India.
