Mumbai-based nutrition startup The Func. Lab has raised $1.5 million in a seed funding round led by a group of strategic investors. The fresh capital will help the company accelerate product innovation, strengthen its supply chain, expand distribution, and deepen its presence across digital platforms, quick commerce, and offline retail channels across India.
The funding round attracted participation from Nisaba Godrej, Executive Chairperson of Godrej Consumer Products; Anand Piramal, Executive Director of Piramal Group; former Indian international cricketer and coach Abhishek Nayar; Bhakti Modi, Co-Founder of Tira; Harsh Parekh, Co-Founder of PharmEasy; Sahil Vora, Founder of Sila Group; along with several other strategic investors.
The company plans to utilize the newly raised funds to accelerate product development, reinforce its supply chain capabilities, and expand its reach through direct-to-consumer platforms, e-commerce marketplaces, quick commerce platforms, and offline retail stores.
Founded by celebrity fitness trainer and SOHFIT founder Sohrab Khushrushahi, entrepreneur Sahil Kukreja, and SOHFIT Co-Founder Daneesh Davar, The Func. Lab develops functional nutrition products across hydration, protein, and wellness categories while maintaining a strong focus on ingredient transparency and clean-label formulations.
Commenting on the funding, Sohrab Khushrushahi, Co-Founder of The Func Lab, said, “We’ve always believed that nutrition products should be judged by what’s inside the pack, not by marketing claims. This capital allows us to invest further in product development, expand access across India, and continue building a brand rooted in trust, transparency, and effectiveness.”
Currently, The Func. Lab offers a portfolio that includes Salty Electrolytes, Whey Protein Isolate, Whey Protein Concentrate, and Plant Protein. According to the company, it formulates these products without gums, emulsifiers, anti-caking agents, artificial sweeteners, or proprietary blends. Additionally, independent testing verifies the quality and label accuracy of every product, reinforcing the brand’s commitment to transparency.
Since launching in July 2025, the startup has rapidly expanded its presence through its direct-to-consumer website, leading e-commerce platforms, quick commerce services, and offline retail outlets across India.
Looking ahead, The Func. Lab plans to strengthen its leadership in the hydration segment by introducing new hydration and recovery products while significantly increasing product availability across thousands of pin codes nationwide. Furthermore, the company has set an ambitious goal of capturing 50 percent market share in India’s hydration category by building a dominant electrolyte brand.
Expressing confidence in the startup, Nisaba Godrej said, “I’m an avid and daily user of both their whey protein and electrolytes. I absolutely love the products and branding. The team building The Func. Lab is authentic, highly driven, and relentlessly focused on creating products consumers genuinely benefit from.”
Highlighting the sector’s growth potential, Anand Piramal added, “Protein, hydration, and preventive wellness are categories that have massive tailwinds in India. The Func. Lab’s commitment to taste, quality, and ingredient transparency positions it well to serve a new generation of health-conscious consumers.”
India’s nutrition and wellness industry continues to witness robust growth as consumers increasingly prioritize preventive healthcare, fitness, and clean-label products. With fresh funding, strong backing from prominent industry leaders, and an ambitious expansion strategy, The Func. Lab aims to strengthen its position in the functional nutrition market while accelerating innovation, expanding nationwide distribution, and building one of India’s leading hydration and wellness brands.
