Maidaan, a social edutainment platform, has raised an undisclosed amount in a pre-seed round led by investors such as Inflection Point Ventures and EvolveX, with participation from We Founder Circle.
The funds raised will predominantly support the enhancement of product development and innovation in content, games, and tournament formats, as per an official statement.
Maidaan’s approach involves live, bite-sized olympiads and tournaments, offering a unique channel for educational exploration and community-building beyond the confines of traditional schooling. The platform envisions empowering over 100 million Indian students from a young age. As stated in the release, Maidaan’s mission extends beyond traditional classroom education, creating an environment where growth and learning transcend conventional limits.
“Today, when everything is digital, our education still relies on outdated methods and uninspiring textbooks. Maidaan addresses this by integrating learning into interactive games and quizzes, challenging the conventional notion that education is limited to the classroom,” Rahul Wagh, managing director of Inflection Point Ventures, says.
Maidaan asserts that its pilot version successfully engaged students from over 100 schools spanning 25 cities in India. The platform has introduced strategic annual and quarterly collaboration plans with schools, starting with Pune as the primary city for expansion.
“Beyond the top 5% elite in India, millions of students don’t get a chance to experience a world beyond the walls of their schools before Class 12, reducing the potential of social mobility. The only way to solve this is to make exposure-beyond-school truly accessible and affordable in a language and format that students understand and speak themselves,” Judhajit Bal, co-founder and CEO of Maidaan, said.
Having established crucial partnerships with schools annually and quarterly, Maidaan asserts that it sustains high engagement and robust user retention rates on the platform. The age group of 5-15 in Middle-India households is anticipated to surpass 100 million children by 2030, signalling a substantial market. Additionally, the supplemental learning segment, covering education beyond schooling, is predicted to attain a significant market value of $5 billion in India alone by 2030, as per the statement.