Bound and Beyond has partnered with Cloud Collective to introduce Kaia, a new hospitality brand set to launch in Koh Phangan, Thailand. The brand will focus on eco-conscious luxury, offering outdoor resorts with tented suites that harmonize with the natural surroundings and local communities.
Kaia’s first property will open in late 2025 on Thailand’s Koh Phangan. Developed by Thailand-based hospitality company Bound and Beyond in collaboration with sustainable design experts Cloud Collective, the location resort will be near a national park and accessible via a 30-minute speedboat ride from Koh Samui.
Kaia’s debut resort on Koh Phangan will embrace sustainable design and materials, including upcycled teak and recycled plastic rugs. The property will offer 31 private tented suites, each 77m² in size, featuring ocean views, outdoor decks, bathtubs, and pantries stocked with locally sourced and resort-made products. Additionally, guests can opt for one of four expansive two-bedroom villas, each 248m² and equipped with a private pool.
At the heart of the resort, the clubhouse will house multiple dining spaces, an infinity pool, and a vibrant beach club. Guests will enjoy immersive experiences such as open-fire cooking, forest foraging, ceramic workshops, and squid safaris. Wellness offerings include yoga, ice baths, and guided nature walks.
Kaia is built around authentic cultural immersion and social impact. The brand is committed to employing local staff, sourcing regional produce, and nurturing community talent. Inspired by the Thai Jao Baan philosophy, Kaia’s hospitality centers on warm, familial connections, where team members treat guests like part of the community.
Every resort under the Kaia brand will reflect local culture through rotating culinary, cultural, and wellness experiences. Sustainability is a core value, with natural materials, passive cooling techniques, and eco-friendly practices embedded in every aspect. All Kaia resorts are plastic-free and use biodegradable packaging.
Culinary programs evolve with the seasons, highlighting ethically sourced, local ingredients and a closed-loop food system. The Koh Phangan resort will include its organic farm and collaborate with ethical producers in the region.
Following the Koh Phangan opening in late 2025, Kaia plans to expand internationally, with new resort locations expected to be announced later this year.
Beverly Chen, co-founder and COO of Cloud Collective and co-founder of Kaia, commented: “With Kaia, we are redefining luxury by seamlessly blending immersive outdoor hospitality with a deep reverence for nature and local culture. Kaia (offers) a sanctuary where luxury, sustainability, and cultural authenticity converge.”
“As travelers seek more meaningful experiences, we create a hospitality model deeply rooted in local traditions, craftsmanship, and community. At Bound and Beyond, we believe that true luxury is not just about indulgence – it’s about honoring the spirit of a place and the people who shape it. Through Kaia, we are crafting resorts where guests can immerse themselves in the richness of local heritage while embracing a lighter, more conscious way of traveling,” added Kamonwan Wipulakorn, managing director of Bound and Beyond, co-founder of Kaia.
