Times Professional Learning (TPL), The Times of India Group’s education initiative, recently onboarded Jigsaw, a strategic brand consultancy, to help them reposition their educational programmes and create a differentiated offering.
TPL and its brands, TimesPro and TSW, will benefit from the consultant’s brand repositioning and restructuring expertise.
Neha Jhunjhunwala, head- of strategic marketing and special initiatives, TPL, said, “With a vision to make learning and excellence accessible to millions via innovations and global collaborations, TPL is committed to the cause of education that helps build a workforce whose employability skills are honed and made industry-ready and provide lifelong learning solutions to working professionals. Hence, it is imperative that we develop and communicate a brand positioning strategy which ensures customer centricity and competitive distinctiveness.”
Rutu Mody Kamdar, the founder of Jigsaw, said, “We are happy to partner with TPL on this strategic brand-building initiative. It is key that we effectively communicate the brand ethos of TPL to potential students who are looking to stay relevant and grow in the Indian market.”