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Fynd joins with Vizard to personalize image-based marketing across channels

Retail omnichannel ecosystem and multi-platform tech company, Fynd has partnered with Vizard, a visual hyper-personalization tool to reimagine marketing initiatives.

With the help of the image personalization and no-code Vizard tool, communication on platforms like WhatsApp, push notifications, chatbots, and emails become more pertinent.

“Until now the personalization in marketing was limited to text,” said Amardeep Singh, founder of Vizard. “The next chapter of personalization is visual, this includes personalized images & videos. With Vizard, Fynd is now connecting with their customers at a deeper personal level and has seen an immediate positive impact on their conversions.”

Vizard strengthens client relationships by instantly generating a unique, customized image for every customer the brands are trying to reach. Brands can develop visual templates with customizable elements like name, city, and most-recently-searched-for product owing to its data-driven methodology. As a result, adaptable visuals are modified to resonate with each customer.

“We increased our cart abandonment campaign click-through rates by 80% right from the first campaign. Vizard has given us a competitive edge and added real value to our customers who now receive personalized messaging through our marketing campaigns as well as in our regular push notifications,” said Farooq Adam, co-founder of Fynd.

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