September 13th, Thursday, 2024: Nisara, a rapidly growing name in the fragrance industry, is set for offline expansion through a strategic partnership with Purplle stores across India. With this launch, the brand will now be available in around 16 stores nationwide, marking a significant step in making its innovative and high-quality products more accessible to beauty enthusiasts.
Catering to a diverse audience, Nisara offers a wide range of fragrances for men, women, and unisex preferences. The brand’s presence will be felt in key cities across India, with stores strategically located in high-street markets and malls in NCR, Mumbai, Bangalore, and Kolkata. With around 10% of the business driven by offline sales, the brand sees immense potential in reaching a broader audience through physical retail locations. These offline stores are located in high-street markets and malls, providing a perfect platform for customers to explore and experience Nisara’s product offerings firsthand.
Regarding the expansion, Tarvinder Pal, Co-Founder & CEO of Nisara, states, “Expanding to offline stores marks a significant milestone in our growth journey. By bringing our products closer to consumers, we aim to enhance their shopping experience and accessibility to our range of clean, high-performing products. We believe that this strong partnership with the Purplle store will not only strengthen our brand’s footprint but will also enhance the fragrance category range to consumers.”
The brand has made a name for itself by offering products that are not only effective but also budget-friendly and sustainable. This offline expansion is just the beginning of many more exciting developments as the brand continues to explore new avenues to serve its customers better.
About Nisara Beauty
NISARA is a luxury perfume brand that seamlessly blends elegance, nature, and craftsmanship to create unforgettable fragrances. Each scent is a carefully composed masterpiece made from the finest global ingredients to ensure quality, purity, and sophistication. Designed to evoke memories and celebrate individuality, our perfumes offer an accessible touch of luxury at a price that allows everyone to indulge. With NISARA, you can explore a world where exceptional fragrance meets accessible pricing, letting every scent tell your unique story.
