W Hotels, Marriott International’s lifestyle luxury brand, is looking forward to transform Delhi NCR’s luxury hospitality market as it prepares to enter the region. Strengthening its hospitality portfolio, DS Group, a leading FMCG conglomerate and diversified business corporation, has partnered with Marriott International to develop a new W Hotels property in Delhi NCR.
The upcoming luxury hotel, scheduled to open in the second half of 2027, will involve an investment of approximately Rs 400 crore and feature 200 premium guestrooms. The property will occupy a strategic location near Indira Gandhi International Airport and Aerocity, one of the most prominent hospitality and commercial hubs in Delhi NCR. The location will enable the hotel to cater to growing demand from both business and leisure travellers.
The project marks a significant milestone for India’s hospitality industry as it introduces the W Hotels brand to Delhi NCR for the first time. It will also become only the second W Hotels property in India after Goa. As a result, the development will add a fresh lifestyle-driven luxury hospitality offering to a market traditionally dominated by conventional luxury hotel brands.
Globally, W Hotels has established a strong presence across major international destinations, including London, New York, Dubai, and Singapore. The Delhi NCR property will combine the brand’s signature design-led philosophy, vibrant social experiences, and service excellence with elements inspired by local culture and heritage.
The hotel aims to attract a new generation of luxury travellers who seek immersive experiences, creative environments, and personalised hospitality. Furthermore, the project reflects the growing preference for lifestyle-focused hotels among younger, experience-driven consumers and affluent travellers.
W Hotels Delhi NCR will leverage its prime location, globally recognised brand identity, and substantial investment commitment to position itself as a landmark destination in the region’s evolving luxury hospitality landscape.
Highlighting the opportunity within India’s rapidly expanding hospitality sector, Rajiv Kumar, Vice Chairman, DS Group, said, “The Indian hospitality sector is currently witnessing an unprecedented growth trajectory, fueled by a robust surge in domestic travel and a significant demand-supply mismatch in the premium segment. With approximately 0.27 hotel keys per 1,000 people compared to the global average of 2.2, India’s hotel penetration rate is roughly one-tenth of the global standard. As marquee global players are rapidly expanding their footprints across the Indian landscape, New Delhi remains the indispensable gateway to the high-value diplomatic and corporate echelons that ultimately establish a brand’s equity and authority in the subcontinent. The launch of Marriott International’s W Hotels brand reinforces our continued commitment to the hospitality business and marks a significant milestone in DS Group’s growth strategy, aligned with our long-term vision of providing unparalleled experiences to our guests.”
Kumar further revealed that DS Group is pursuing an aggressive hospitality expansion strategy. The company plans to double its existing room inventory by 2029 and invest Rs 1,000 crore over the coming years. The expansion will primarily focus on luxury and midscale hospitality segments across high-growth Tier I and Tier II cities.
Meanwhile, DS Group currently operates six hospitality assets across key destinations, including Namah Nainital, Namah Jim Corbett, Radisson Blu Guwahati, InterContinental Jaipur, Renaissance Bengaluru, and Holiday Inn Express Kolkata. Furthermore, the company continues to strengthen its presence in India’s hospitality sector through strategic investments and partnerships across premium and luxury hotel segments.
Discussing the strategic importance of the project, Nathan Andrews, Business Head, Hospitality, DS Group, said, “This project is a significant step for the DS Group as we expand our hospitality footprint with a target of 10–12 hotels by FY29. By bringing the iconic W Hotels brand to Delhi NCR, we are setting a new benchmark for design-led luxury projects in one of India’s most competitive markets. The Aerocity area continues to demonstrate exceptional demand and RevPAR growth, making it the ideal location for a globally recognised brand that combines unmatched connectivity with long-term value for Delhi NCR. This partnership underscores our commitment to shaping the future of Indian hospitality by delivering curated, high-impact experiences for the modern global traveller.”
Speaking on the significance of the agreement, Kiran Andicot, Senior Vice President, South Asia, Marriott International, said, “The signing of our first W Hotels in Delhi NCR is set to introduce a bold new expression of luxury to this dynamic, high-energy market. We are delighted to collaborate with the Dharampal Satyapal Group, whose legacy of excellence and forward-looking approach to premium, experience-led hospitality aligns seamlessly with Marriott International’s commitment to delivering differentiated, high-quality hospitality experiences, grounded in strong partnerships and a shared vision for long-term value creation.”
The addition of W Hotels further reinforces DS Group’s commitment to expanding its footprint in India’s luxury hospitality sector. Known for its bold design philosophy, contemporary luxury experiences, and strong focus on self-expression, W Hotels brings a distinctive lifestyle hospitality concept centered on creativity, connection, and immersive guest experiences.
