Influish, a rapidly growing creator economy platform that connects content creators with brands, has raised a pre-seed funding round at a valuation of Rs 25 crore. Angel investors, including Pankaj Vermani, cofounder of lingerie brand Clovia, along with Jeetendra Tewani and Sachin Harneja, backed the investment.
The startup has developed a comprehensive platform that helps content creators expand their audience, secure brand partnerships, and efficiently manage their businesses. Since its launch in April, Influish has introduced several tools, including Instagram automation powered by official Meta APIs, verified performance analytics, educational resources, and structured workflows for brand collaborations.
College dropouts Sankalp Nag, Tushar Jain, and Shivani Rajora founded Influish with a vision to simplify creator growth and monetisation. The startup currently operates under the CoFounder Circle Accelerator, a venture-building platform founded by serial entrepreneur Darpan Sanghvi.
According to Nag, viral content and agency-driven funnels significantly contributed to the platform’s rapid growth, driving users from social media reels to app downloads.
“Creators connect their Instagram through our official Meta API, access free learning content and automations on day one, and unlock brand collaborations and premium tools on our paid tier. We’re working on invoice generation, an agency dashboard with escrow payments, automated contracts, and live verified metrics,” Nag told.
The company reported profitability before completing the funding round. Moreover, Influish stated that it has achieved approximately 50% month-on-month revenue growth through a zero customer acquisition cost (CAC) model. The platform has also surpassed 10 lakh creators since its launch.
Influish plans to deploy the newly raised capital toward expanding product capabilities, strengthening its AI-powered creator tools, and developing dedicated dashboards for brands and agencies. Furthermore, the startup aims to achieve Rs 100 crore in annual recurring revenue (ARR) by December 2027.
The platform currently follows a subscription-based business model. Users initially pay an annual entry fee, which later transitions into a monthly subscription plan.
Highlighting a key challenge within the creator ecosystem, Nag said, “The creator economy has a fake metrics problem, and agencies know how to game it—paid boosts, inflated engagement, numbers that look great on a deck but don’t convert. We use official Meta APIs and profile analysis to validate every creator on the platform, so the data you see is real.”
The funding round arrives at a time when India’s creator economy continues to witness strong momentum. As brands increasingly allocate marketing budgets toward influencer campaigns and creator-led content, platforms such as Influish are positioning themselves to deliver transparency, verified analytics, creator monetisation opportunities, influencer marketing solutions, and scalable brand collaboration infrastructure for the next phase of digital growth.
