Clarks Hotels & Resorts has announced that it has signed its latest property, Clarks Collection Jagatpura, through a partnership with Virat Group. Located inside the upcoming Virat NRI Avenue, a Grade A commercial complex, the 100-key hotel aims to serve upper-segment travellers seeking comfort, convenience, and strong value.
Furthermore, the larger development will include offices, kiosks, anchor showrooms, studio apartments, a shopping complex, and several additional facilities. The hotel will also offer a multi-cuisine restaurant, well-designed banquet spaces, and services tailored to business travellers as well as the expanding MICE (Meetings, Incentives, Conferences, and Exhibitions) segment. This expansion demonstrates the brand’s strategy to address the growing demand for affordable yet premium accommodations across emerging urban destinations.
Speaking about the collaboration, Vivek Chaturvedi, director of the Virat Group, said, “Jaipur is not only a historic destination but also a rapidly evolving capital city, with new industries and startups driving growth. With this property, we aim to offer moderately priced stays at a strategic location, ensuring strong value for our guests.”
Additionally, the launch of Clarks Collection Jagatpura represents a key milestone in the group’s broader mission to expand its presence across India’s leisure, heritage, and business-focused markets.
The new Clarks Collection Jagatpura strengthens the group’s market presence and reinforces its commitment to offering value-driven, upscale hospitality in India’s fast-growing urban hubs.
