Cashfree Payments, India’s leading payments and API banking company has announced the rebranding of its subsidiary, Zecpe, to ‘Ecom360’. Ecom360 addresses the end-to-end growth challenges D2C businesses face across their customer and product lifecycles. Businesses that use Ecom360 gain access to a comprehensive set of solutions built to optimize customer shopping experiences, minimize returns, streamline operations, and provide exceptional post-order support.
Cashfree Payments acquired Zecpe in early 2023, a one-click checkout solution that addressed the checkout conversion challenge, a key concern for D2C businesses. Ecom360 will continue to address a broader set of core problems, unlocking value and facilitating exponential growth. Ecom360 will operate as a distinct brand within Cashfree Payments, offering customized D2C solutions.
As large marketplaces have optimized their online shopping experience, Indian customers are now used to a refined ecommerce journey. D2C businesses, on the other hand, lack this capability due to various growth challenges, such as complex checkout, a lack of order tracking, inventory management challenges, and returns on COD orders. Ecom360 will fill this void by providing solutions that address these barriers directly on the brands’ websites, allowing Indian ecommerce retailers to deliver enterprise-grade experiences and build customer trust.
Hriday Agarwal, General Manager, Ecom360, said, “We are thrilled on the launch of the all-in-one e-commerce suite, Ecom360. The D2C and e-commerce sector in India has grown and expanded to remarkable heights, and we anticipate that it will continue to do so. At the same time, we are aware of the numerous issues these D2C companies face as they expand. With Ecom360 by Cashfree Payments, we hope to address the growth difficulties faced by D2C and e-commerce enterprises, including improving checkout and payment processes and enabling them to provide seamless pre- and post-order experiences for customers.”
Akash Sinha, CEO and Co-Founder, Cashfree Payments, said, “We are excited to introduce Ecom360 to D2C merchants in India, providing a comprehensive solution to address all their end-to-end growth challenges. This is a significant step in our mission to empower businesses with enhanced payments capabilities, allowing them to scale up rapidly. It is also a testament to our commitment to the nation’s Make in India initiative by helping businesses to grow sustainably. We have always focussed towards innovating and introducing effective payments products for our merchants. Ecom360 aligns with this notion, as we aim to revolutionize e-commerce for businesses.”
Cashfree Payments now leads the way in bulk disbursals in India with its Payouts. It is also one of the leading online payment aggregators, with over 50% market share among payment processors. SBI, India’s largest lender, invested in Cashfree Payments, highlighting the company’s role in building a robust payments ecosystem.
Cashfree Payments works closely with all leading banks to build the core payments and banking infrastructure that powers the company’s products. Cashfree Payments is compatible with popular platforms like Shopify, Wix, Paypal, Amazon Pay, Paytm, and Google Pay. Aside from India, Cashfree Payments products are used in eight other countries, including the USA, Canada, and the UAE.
