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Capillary Tech acquires US-based Brierley+Partners

Capillary Technologies, a customer loyalty and customer engagement SaaS platform, has acquired Texas-headquartered Brierley+Partners, a loyalty technology, strategy, and execution company.

This acquisition, Capillary’s second in the US and fifth globally, will help the company expand its presence in North America. Also, it will help Capillary leverage Brierley’s emotional loyalty quotient, improve customer engagement, build loyalty as an outcome, and speed up digital transformation.

As Capillary Technologies continues to expand its presence in the US market, Sameer Garde, CEO of Capillary Technologies, claims that Brierley’s extensive industry expertise will be a valuable asset.

“This acquisition is a testament to our commitment to providing the best possible customer engagement and loyalty solutions to our clients,” he added.

Founded in 2012, Capillary Technologies is an end-to-end customer loyalty platform that offers a comprehensive view of consumers and unified, cross-channel strategies that deliver a real-time, omnichannel, personalized, and consistent customer experience.

Over 250 brands are among those the company works with, including Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer. It serves over a billion consumers and handles over 5 billion transactions annually. It is in South East Asia, the Middle East, India, the United States, and India.

It is backed by Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital.

“Our combined expertise will enable us to provide our clients with even more innovative and effective loyalty and customer engagement solutions through Capillary’s next-generation SaaS platform. We are excited to work together to help our clients build stronger, more meaningful relationships with their customers,” said Bill Swift, CEO of Brierley.

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