bookingjini, an online hotel booking firm, will launch and expand its product suite in North America and Canada by December 2021.
bookingjini, based in Bhubaneswar, was founded after Sibasish Mishra, the company’s founder and CEO, realised that boutique hotels were highly reliant on online travel agencies for bookings. He wanted to create something that would give hotels their sales funnel, boost traffic to their websites, and ultimately help in saving them money because OTAs charge up to 35% in margins.
Sixty-six percent of Indian travellers look for hotels online, but only 31% actually book them. There are 35% of travellers who seek hotels online but book them offline. The biggest barrier is a lack of trust and personal touch.
“At BookingJini, we not only assist travellers in booking hotels online, but we also help them to build trust by giving a personal touch using AI technology. Furthermore, we help the hoteliers in increasing room sales at zero percent commission,” Mishra commented.
Direct booking, distribution, experience, marketing, and analytics engines are included in the solution, which aids hoteliers in efficiently managing, marketing, and analysing their operations. The company also uses artificial intelligence (AI) and machine learning to improve online inventory distribution and other services.
While commenting on what makes BookingJini different from other intermediaries, Mishra stated, “Intermediaries help hotels to list their property on their website to receive online booking and increase online visibility, but for each online booking, the intermediaries also charge a huge chunk of commission to hotels which results in a gradual decrease in the Average Room Rates (ARR). On another hand, we, as BookingJini, empower hotels with software solutions that help them to sell rooms directly to travellers without parting with any commissions.”
Customer data, sales data, and marketing data are traditionally stored in separate silos in a hotel website’s property management system, and handling these data from different silos is a time-consuming operation. The company has developed a platform that combines numerous existing technologies to streamline processes in response to this difficulty.