Betterhalf, the matrimony super app and tech-enabled end-to-end wedding planning and fulfilment company has revealed its plans to broaden professional wedding services in Lakshadweep. The expansion initiative aims to generate employment opportunities and bring its professional services to 10,000 vendors, backed by a USD 5 million investment for pan-India expansion over the next three years.
Commenting on the announcement, Pawan Gupta, CEO and co-founder of Betterhalf, said, “We perceive this as an opportune moment to extend our presence into Lakshadweep, a destination already marked for expansion on our strategic roadmap. Our commitment is unwavering, aiming to provide unmatched wedding experiences amidst the breathtaking landscapes of this island. We eagerly anticipate contributing to the ‘Wed In India’ campaign, endorsed by Prime Minister Modi, hence enhancing India’s stature as a premier wedding destination through our wedding operations launch in Lakshadweep.”
Presently, Betterhalf is actively serving in operational areas including Lakshadweep Island, Delhi, Bengaluru, Mumbai, Rajasthan (Jaipur, Udaipur, Jodhpur, Jaisalmer), Uttarakhand, Himachal Pradesh, Goa, and Kerala. The company has further intentions to expand its reach, aiming to incorporate 10 new destination cities by December 2024.