RARE India will hold the Discover RARE 2022 event at the Taj MG Road in Bengaluru on July 28 and at the ITC Grand Central in Lower Parel, Mumbai, on August 4.
A topic about destinations and sustainable travel options within the community will be started at the two events, which will bring together some hoteliers from the RARE Community and travel designers and tour operators from the major inbound and domestic travel companies in the two regions.
According to Shobhana Jain, Head of Sustainability, RARE India, “When RARE began in 2004, the seeds of ‘Conscious Travel’ were unknowingly sown. As this idea unravelled itself, the ethos veered toward ensuring that the hotel partners that came on board not just subscribed to this philosophy, but put in an effort to make it a continuous evolving journey. In 2019, the narrative for RARE pivoted to mindful, sustainable, responsible and regenerative travel and since then every hotel is encouraged to perform a self-audit based on the ten RARE touchstones. This also serves as the talking point at events such as Discover RARE.”
Shoba Mohan, Founder of RARE India, said, “Our pop-ups help us expand our tribe of the RARE hoteliers and travel agent supporters. The idea is to have intimate conversations and focus on the product and how tour operators can sell efficiently. One of the things RARE strives to do is building value for the hotel as well as the agencies, so that we can sell on value and shift away from the malaise of discounting.”