With the announcement of the Ooty expansion, Ayatana Hospitality, known for its luxurious resorts and hotels, will likely open seven new properties by 2024. The company has completed five years in the hospitality industry.
Ayatana, launched in 2017 as Plus Hotels, decided to expand and build on the Ayatana, Coorg chain of resorts. Along with the luxurious resorts, Ayatana launched Azora by Ayatana in 2022 – a WelcomHeritage Hotel imbibed with countless cultures’ legacies.
Ayatana planned to expand its footprint across South India as the Coorg project gained tremendous popularity. The Ooty project is their latest launch as Ayatana prepares to enter Araku Valley in Andhra Pradesh later this year.
With Coorg and Azora, the company witnessed rapid growth until 2022, generating an average annual revenue of about 60 Crores. By the end of 2024, the company aims to increase it to 100 Crores. Ayatana’s MOU with ITC enabled the establishment of 5 resorts in Karnataka, Kerala, and Tamil Nadu as an authorized brand partner with ITC Hotels under the brand WelcomHeritage. The luxury resort and hotel chain has also seen a surge in visitors, employee engagement, and hiring activities.
Commenting on Ayatana’s expansion, Vishal Tony, its founder, “Since opening its doors in 2018, Ayatana Coorg has symbolized a union between Indian heritage and the timeless beauty of nature. At Ayatana, our aim is for people to discover a captivating blend of traditional culture and luxury comfort spread over a hundred acres of endless lush, amidst waterfalls and mists. Here, people’s care becomes our responsibility and unexpressed wishes are fulfilled making each day more memorable than the last.”
In the South Indian states of Arakku Valley, Kabini, Chikmagalur, Vagamon, Kochi, and Goa, Ayatana plans to develop luxury resorts and hotel chains. Each subsequent development will have a specific theme and remain committed to Ayatana’s name by portraying it as a “sanctuary of senses.”