ITC Hotels, a Cigarettes-to-hotels conglomerate, has launched an app for room and restaurant reservations, food delivery and takeaway, and loyalty membership across its hotels and subsidiary Welcomhotels and Fortune Hotels in some locations.
The company said that customers would book stays at about 55 of the business’s hotels and resorts using the app. According to the company, business travellers can also book stays at their firms’ negotiated corporate rates through the app.
Anil Chadha, divisional chief executive, ITC Hotels, said, “The mobile app is a natural progression for the brand that prides itself on moving with the times and serving its customers in the most modern and efficient way possible. We are living in a digital world and want our guests to enjoy the experience with the convenience, efficacy, innovative and interactive interface that it offers, along with benefits and privileges.”
Food delivery and takeaway will be available in 14 cities, including Delhi NCR, Mumbai, Kolkata, Chennai, Bengaluru, Hyderabad, Goa, Agra, Jaipur, Vadodara, Amritsar, and Coimbatore. He stated that two more cities, Bhubaneswar and Guntur, would be included soon.
These would be clubbed together under the umbrella of ‘Gourmet Couch,’ the company’s pan-India food delivery initiative. Table reservations will be available through the app at around 75 of the company’s restaurants.
ITC Hotels launched Mementos, a new luxury hotel brand, last year. According to the company, the hotel division’s asset-right strategy, in which the company is rapidly growing its footprint across the country through management contracts with standalone properties, will be strengthened by this new brand.
