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HomeDiversityHospitalityAmora Hotels & Resorts picks Sydney as hub for Asia Pacific expansion

Amora Hotels & Resorts picks Sydney as hub for Asia Pacific expansion

Leading independent hospitality company Amora Hotels & Resorts is gearing up for a new phase of growth in the Asia Pacific. It plans to bring its unique, customer-focused luxury hospitality to new destinations across the Pacific and Southeast Asia.

This week, Amora Hotels & Resorts opened its first corporate office in Sydney. This office will lead the group’s plan to double its portfolio from six to twelve hotels in five years. The regional hub will serve as a base for pursuing acquisitions and driving strategy, brand, operations, finance, and human resources.

Earp Siriphatrawan, Amora’s owner and Director, is guiding this growth phase. He is assembling an experienced team to expand the company. Ravi Chandran, a former senior executive at Banyan Tree, joins as an independent director to focus on strategy and brand development.

Group Vice President of Operations, Tamer Habib, a former Starwood executive, will lead the corporate office. He will ensure the success of both existing and new hospitality assets.

“This is an exciting time for Amora Hotels & Resorts, as we embark on a new era of regional expansion in Asia Pacific,” “Our commitment is clear; we are investing in people and products, seeking fresh opportunities for acquisitions and looking forward with a bold vision. This is a fast-evolving industry and we understand the need to innovate to lead the independent hotel space,” said Earp Siriphatrawan, Amora’s owner and Director.

Earp Siriphatrawan added that the corporate office will take a holistic view of strategy, brand, operations, and finance. It will drive a customer-centric approach and guest recognition program, consolidate back-office procedures, and evaluate acquisition opportunities.

Founded in 1997, Amora owns and operates six properties in the Asia Pacific. In Australia, Amora Hotel Jamison Sydney and Amora Riverwalk Melbourne were recently joined by Amora Hotel Brisbane, following a AUD 30 million (USD 20m) renovation. In Thailand, Amora Beach Resort Phuket completed a THB 500 million (USD 14m) renovation in December 2023, joining Amora Neoluxe Hotel Bangkok and Amora Hotel Chiang Mai.

With total visitor expenditure in Australia expected to rise from AUD 170.3 billion in 2023 to AUD 223.3 billion in 2028, this is an optimal time to invest in the country’s tourism sector. The increase in international arrivals, driven by demand from key Asian markets such as Thailand, Vietnam, India, and the Philippines, aligns with Amora’s customer-centric luxury hospitality style.

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