Agritech startup WayCool has secured ₹38.2 crore (approximately $4.4 million) in funding, led by Trifecta Capital with contributions from Alteria Capital and Stride Ventures.
WayCool issued Series B optionally convertible redeemable preference shares (OCRPS) to raise funds following a resolution the company passed on December 30, 2024.
Established in 2015 by Karthik Jayaraman and Sanjay Dasari, WayCool markets food products under various brands and provides supply chain management solutions.
By leveraging technology, WayCool has significantly reduced inefficiencies in the farm-to-fork process while ensuring fair prices for farmers and high-quality produce for consumers.
The newly raised funds will further enhance the company’s supply chain infrastructure, expand its product portfolio, and invest in cutting-edge technology to drive operational efficiency. WayCool also plans to strengthen its sustainability initiatives, which include reducing food wastage and promoting environmentally friendly farming practices.
WayCool’s latest funding round highlights the growing confidence in the potential of agritech startups to address critical challenges in agriculture, including inefficiencies in supply chains, food security, and sustainability. As the company continues to scale, it aims to further its mission of transforming India’s food and agricultural landscape.
